SEO can make or break your Shopify store’s success. With millions of online stores competing for attention, ranking higher on Google isn’t just an advantage, it’s a necessity.
But mastering SEO isn’t easy, especially if you’re not tech-savvy.
That’s where Shopify SEO apps come in. These tools simplify the process, helping you optimize your store, fix SEO issues, and improve rankings without a steep learning curve.
In this guide, we’ll explore the best SEO apps for Shopify breaking down their features, benefits, and how they can help your store stand out.
Let’s get into it, shall we?
What Is an SEO App for Shopify?
A Search Engine Optimization (SEO) app is a program designed to help users improve their websites to achieve better search engine rankings.
All you have to do is install the app and it will guide you on the website and content features you can improve on such as:
- Use of keywords
- Meta tags
- Backlinks
- Website design
An SEO app for Shopify still falls within this definition. The only difference is that SEO apps for Shopify are optimized to be integrated with Shopify stores. As a result, they deliver a much better user experience.
With that cleared up, let’s explore some SEO apps for Shopify and what they have to offer.
Testing The Apps
SEO isn’t an overnight game – it takes time to see real results. Testing every Shopify SEO app for months wasn’t practical, so we took a strategic approach to narrow down the best options.
We evaluated these apps based on:
- Core Features – Does the app handle essential SEO tasks like meta tags, alt text optimization, and structured data?
- Ease of Use – Not everyone is an SEO expert. We focused on apps that are beginner-friendly.
- Pricing & Value – Some SEO apps come with extensive features, but do they justify the cost? We compared free and paid plans.
- Automation & Integrations – Does the app automate tedious SEO tasks? Can it integrate with other Shopify tools?
- User Reviews & Support – We analyzed real user feedback to see how these apps perform in actual Shopify stores.
While we couldn’t test every app over an extended period, we’ve selected those that stand out in different areas, whether you need an all-in-one SEO solution, speed optimization, or advanced analytics.
Now, let’s explore the best SEO apps for Shopify and find the right one for your store.
SEO Manager
SEO Manager is a Shopify app built to simplify SEO for store owners who want better search rankings without getting lost in technical details.
We tested its key features, and it’s clear that the app offers a well-rounded set of tools, from keyword suggestions to automated SEO fixes.
The built-in SEO scanner is especially useful, as it identifies problem areas and provides actionable recommendations.
Plus, the Google result simulator gives a preview of how pages will appear in search results, making optimization more intuitive.
It shows a brief description of your website, and custom meta tags. These are essential because Google uses them to determine your SEO ranking.
They will also influence how well your dropshipping ads perform if you use Google Ads.
Key Features
- SEO Editing – Full control over meta titles and descriptions.
- Google Result Simulator – See how store pages rank in search results.
- Keyword Suggestions – Live keyword analysis for better optimization.
- Built-In SEO Scanner – Detects and highlights SEO issues with suggested fixes.
- Image Optimization – Identifies missing alt text and helps fix image-related SEO problems.
- Automated SEO Tasks – Includes page templates, structured data markup, and other automated enhancements.
- Real-Time 404 Error Fixes – Instantly detects and repairs broken links.
Pricing
SEO Manager offers three pricing plans:
- Starter Plan – $9/month: Basic SEO monitoring, Google result simulation, page and image optimization, structured data testing, and broken link tracking.
- Essential Plan – $29/month: Adds advanced meta tag control, SEO scoring, out-of-stock redirects, and enhanced broken link management.
- Professional Plan – $59/month: Includes AI-powered broken link management, automated SEO improvements, AI content generation, HTML sitemap, and advanced Google integrations.
Who It’s Best For
Shopify merchants looking for a user-friendly SEO tool that automates key tasks and improves search rankings without requiring advanced SEO knowledge.
Plug In SEO
Plug In SEO is a powerful Shopify app that helps store owners optimize their website’s search engine performance and drive more organic traffic.
It acts as an SEO assistant, scanning for issues, providing keyword suggestions, and automating fixes, perfect for businesses that want to improve their rankings without hiring an expert.
The app also offers structured data support, SEO templates, and educational resources to help users better understand and implement SEO strategies.
Key Features
- SEO Audits – Scans your store for missing tags, metadata issues, and other SEO problems.
- SEO Templates – Automates metadata optimization to improve keyword targeting.
- Structured Data Support – Adds JSON-LD structured data to boost search rankings.
- Broken Link Fixing – Detects and repairs broken links to improve user experience.
- Keyword Suggestions – Provides keyword recommendations with search volume and competition insights.
- Learning Resources – Offers videos, SEO articles, and customer support for guidance.
Pricing
Plug In SEO offers tiered pricing based on store size:
- Small Plan – $29.99/month (for stores with less than 2,000 products).
- Medium Plan – $49.99/month (for stores with 2,000-10,000 products).
- Large Plan – $99.99/month (for stores with over 10,000 products).
A 14-day free trial is available, but there’s no free plan.
Who It’s Best For
Plug In SEO is best for Shopify store owners who want a hands-on approach to SEO with automated tools and step-by-step guidance.
SEO Doctor
SEO Doctor is a Shopify SEO app designed to simplify search engine optimization by automating fixes and tracking progress.
It scans your store for SEO issues, resolves many of them automatically, and provides step-by-step recommendations for any that require manual input.
This makes it a great choice for businesses looking to improve their search rankings without spending hours on technical SEO tasks.
One of the app’s biggest advantages is its automation, while the free plan only offers manual tools, upgrading to a paid plan unlocks autopilot features that handle SEO optimizations in bulk.
Key Features
- SEO Audits – Scans your store for errors and provides prioritized recommendations.
- Automated Fixes – Repairs broken links, optimizes meta tags, compresses images, and adds alt text.
- JSON-LD Schema – Adds structured data for rich snippets in Google search results.
- Guided Checklist – Offers a step-by-step approach for manual SEO fixes.
- Autopilot Mode – Automatically applies SEO improvements based on predefined rules.
- Dynamic SEO Score – Tracks optimization progress with a real-time SEO score and ranking chart.
Pricing
SEO Doctor offers flexible pricing plans:
- Free Plan – Manual SEO audits for up to 50 products, including meta optimization and image compression.
- Basic Plan – $14.99/month or $149/year (automated fixes for up to 1,000 products).
- Pro Plan – $29/month or $290/year (supports up to 5,000 products with automated optimizations).
- Enterprise Plan – $79/month or $790/year (SEO automation for up to 50,000 products).
Who It’s Best For
SEO Doctor is best for Shopify store owners who want an easy and automated way to manage their SEO without needing deep technical expertise.
Avada SEO Suite
Are you worried that your Shopify website structure or images are working against your SEO rankings? AVADA SEO Suite may have just the solution for your problem.
The SEO Suite app can help you compress images to improve your site’s loading speeds and recommend layout changes to boost your conversions.
In addition, the AVADA SEO Suite allows you to edit meta tags and descriptions per product (this is important for ads too). It also automatically adds Google structure data.
Key Features
- SEO Audits – Scans your store for SEO issues and provides actionable recommendations.
- Page Speed Optimization – Improves loading times through image compression, lazy loading, and code minification.
- Meta Tag Management – Customizes meta titles, descriptions, and keywords for better search engine visibility.
- Structured Data (Schema Markup) – Adds JSON-LD schema to enhance search results with rich snippets.
- 404 Redirects – Prevents broken links from harming SEO by automatically redirecting users.
- Google Search Console Integration – Monitors and tracks site performance directly.
- HTML Sitemap Generation – Automatically creates sitemaps to improve site structure and SEO.
Pricing
Avada SEO Suite offers three pricing plans:
- Free Plan – Includes up to 1,500 image optimizations, a basic speed booster, alt text optimization, meta tags, site audits, Google structured data, and essential SEO tools like image compression and sitemaps.
- Pro Plan – $34.95/month or $348/year – Unlocks unlimited image optimizations, a turbo speed booster, on-page SEO checklists, pro-level structured data, a broken link manager, and URL optimization. Comes with a 14-day free trial.
- Enterprise Plan – $99/month or $990/year – Includes everything in Pro plus one-on-one consulting, an advanced rocket speed booster, expert-level Google structured data, and headless support. Comes with a 14-day free trial.
Who It’s Best For
Avada SEO Suite is best for Shopify store owners who want an easy-to-use, all-in-one SEO tool to automate tasks and improve search rankings.
Smart SEO
Smart SEO would be a great app if you would like to automate tasks like the generation of meta tags and ALT image tags. You simply need to choose one of its multiple templates and the app will do the rest.
Unlike most SEO apps, Smart SEO also offers multilingual support thereby making it ideal for users across different nations. It would equally be handy if you run a Shopify store with multilingual pages.
Key Features
- AI-Powered Meta Tags – Automatically generates optimized meta tags to save time and improve search rankings.
- Image & Page Speed Optimization – Compresses images and optimizes loading speed for better user experience and SEO.
- Structured Data (JSON-LD) – Enhances store content visibility in search results with rich snippets.
- Automated Link Fixing – Detects and resolves broken links to prevent negative SEO impact.
- Backlink Analysis – Provides insights into your backlink profile to strengthen SEO strategy.
- Multi-Language Support – Optimizes store content across different languages for international SEO.
Pricing
Smart SEO offers four pricing plans:
- Free Plan – Includes meta tag and ALT tag optimization, broken link detection (up to 100 pages), image optimization (50 images), and sitemap support.
- Pro Plan – $9.99/month – Expands support to 1,000 pages for broken link detection and 1,000 images for optimization, plus bulk SEO & ALT tag editing, instant page optimization, and JSON-LD structured data.
- Business Plan – $19.99/month – Supports 2,500 pages for broken link detection, 3,000 images for optimization, and removes microdata.
- Premium Plan – $29.99/month – Covers 6,000 pages for broken link detection, 5,000 images for optimization, and includes dedicated SEO and development support.
Who It’s Best For
It’s ideal for small to medium-sized businesses that want to improve rankings, drive organic traffic, and streamline SEO efforts without in-depth technical expertise.
Schema Plus SEO
Schema Plus SEO is designed to help your site become more visible to search engines. It achieves this by uniquely structuring the content in your store in a way that is more compatible with search engines.
As a result, search engines will index your website faster and this raises your chances of better SEO rankings.
Schema Plus also adds rich snippets to the content displayed from your site on search results. Such snippets include star ratings and reviews from customers. These types of insights are quite effective in drawing traffic.
Key Features
- Full JSON-LD Schema Implementation – Automatically adds structured data according to Google’s latest requirements, enhancing rich snippets and search visibility.
- Google Search Console Error Fixes – Detects and resolves schema-related errors for better indexing.
- 24/7 Expert Support – Provides live assistance via Zoom, chat, and email to ensure proper schema installation and troubleshooting.
- Integration with Review Apps – Works seamlessly with Yotpo, Judge.me, Stamped.io, Growave, and Okendo to enhance review visibility in search results.
- Comprehensive Schema Coverage – Supports schema for Products, FAQs, Recipes, Local Business, Breadcrumbs, Logos, and more.
- Face-to-Face Onboarding – Includes a personal Zoom session for setup and guidance.
Pricing
Schema Plus for SEO offers three plans:
- Free Plan – Includes 5+ basic schema types and 24/7 email support.
- Essential Plan – $18.99/month (or $182.39/year to save 20%) – Supports up to 1,000 product schemas, 10 schema types, review app integration, and 24/7 live chat with a free setup call.
- Premium Plan – $39.99/month (or $383.99/year to save 20%) – Offers unlimited schemas, Google Sitemaps, 10+ schema types, multiple return/shipping locations, advanced settings, and blog author schema.
They also have a 14 days free trial for both paid plans.
Who It’s Best For
Schema Plus for SEO is best for Shopify store owners who want to enhance their Google search appearance with structured data and rich snippets while resolving schema-related issues effortlessly.
SEO King
SEO Images King offers different plans to suit the needs of different scales of Shopify stores. It is thus ideal if you look forward to scaling your Shopify dropshipping or retail store.
Contrary to its name, this app offers a full range of SEO support provisions. It optimizes images, meta tags, alt tags, and product descriptions. You will also have access to free JSON-LD.
On the free version, you would have to edit these details product-by-product but on the paid plans, you can automate the whole process. The plan you are on will determine the number of products you can set for automatic optimization
Key Features
- SEO Audits & Recommendations – Scans your site for SEO issues and provides actionable fixes.
- AI-Powered Content Optimization – Generates and optimizes meta tags, descriptions, and product content.
- Image Optimization – Compresses, resizes, and backs up images to improve page speed.
- JSON-LD Microdata Manager – Implements structured data for better search engine understanding.
- Sitemap & Keyword Management – Enhances site indexing and helps with keyword discovery.
- Bulk Editing & Auto-Updates – Streamlines SEO tasks with bulk processing for alt texts, meta titles, and descriptions.
- Multi-Language Support – Supports 20+ languages with automatic translation.
- Live Chat Support – Provides real-time assistance for users.
Pricing
SEO King offers four plans:
- Free Plan – Includes basic SEO tools like alt text optimization, meta tags, URL rewriting, HTML optimization, and keyword analysis.
- Small Shops Plan – $9.99/month (or $79.99/year) – Includes unlimited usage, bulk processing, AI-powered optimization, image compression, product FAQs, and JSON-LD support.
- Medium Shops Plan – $13.99/month (or $111.99/year) – Includes all features of the Small Shops Plan.
- Large Shops Plan – $16.99/month (or $135.99/year) – Includes all features of the Small Shops Plan.
Who It’s Best For
SEO King is best for Shopify store owners looking to automate SEO tasks, optimize images, and improve search engine rankings with AI-driven tools.
SPO (SEO Product Optimizer)
SPO is unique in that it drives traffic to your site from both search engines and social media platforms.
For social media traffic, it enables you to customize social media link previews. It also gives you a glimpse of how your link will look when it is posted on social media.
For search engines, SPO recommends keywords within your niche. It goes a step further and suggests placement strategies that could earn you higher conversions from low-competition keywords.
Key Features
- SEO Optimization – Enhances product page rankings with meta tags and keyword suggestions.
- Social Media Optimization – Customizes link previews and standalone social share images.
- Mobile Optimization – Ensures store content is optimized for mobile users.
- Custom Link Previews – Edits how links appear on Facebook and Twitter.
Pricing
SPO offers two plans:
- Free (Lite Plan) – Includes 10 keyword analyses and 10 link preview edits per month, supporting products and stores only.
- Basic Plan – $15.99/month – Includes 100 keyword analyses, unlimited link preview edits, JSON-LD structured data, and support for all store types. (14-day free trial available.)
Who It’s Best For
SPO is best for Shopify store owners looking to optimize SEO and social media previews without technical expertise.
Search Pie: SEO Booster & Speed
SearchPie is an all-in-one SEO and speed optimization app for Shopify, designed to help online stores improve search rankings and deliver a faster, smoother shopping experience.
Whether you’re a beginner or an experienced merchant, SearchPie automates key SEO tasks like metadata optimization, image compression, and structured data implementation.
It also integrates with Google Search Console, providing insights and fixes to boost your store’s visibility.
With AI-powered tools and bulk editing features, SearchPie makes SEO accessible and efficient, allowing businesses to focus on growth.
Key Features
- SEO Reports & Fixes – Automatically scans for SEO issues and provides actionable fixes to improve rankings.
- Bulk Meta & ALT Tag Editing – Quickly updates meta titles, descriptions, and alt tags for better search visibility.
- AI-Generated Product Descriptions – Uses AI to create keyword-rich, engaging product descriptions.
- Image Compression – Reduces file sizes without quality loss to enhance site speed and user experience.
- Accelerated Mobile Pages (AMP) – Optimizes mobile page loading times, improving performance on Google.
- Google Search Console Integration – Tracks store performance, identifies SEO issues, and suggests improvements.
Pricing
- Starter Plan (Free) – Includes SEO reports, speed analysis, bulk meta & ALT tag editing, sitemap submission, and 24/7 live chat support.
- Premium Plan ($39/month or $374/year) – Adds AI-powered content generation, SEO automation, keyword research, and Google Search Console tracking (supports up to 500 products).
- Enterprise Plan ($99/month or $950/year) – Supports unlimited products, includes VIP consultation, internal linking, AMP, and advanced JSON-LD for better structured data.
- Plus Plan ($399/month or $3,830/year) – Offers advanced SEO support, including VIP SEO scans, local SEO enhancements, Google Search Console issue fixes, and AMP customization.
Who It’s Best For
SearchPie is best for Shopify store owners who want to optimize their SEO and site speed with AI-driven automation and expert insights.
FavSEO
FavSEO is a go-to solution for Shopify SEO audits and more. Once you run an audit, you can access the analytical feedback on the user-friendly dashboard and begin making the necessary changes.
Are you struggling with keywords? FavSEO addresses that too. You can connect to Google Webmaster via the app to explore keyword possibilities and track the position of your keywords on Google.
Key Features
- SEO Audit & Recommendations – Scans your store for SEO issues and provides actionable fixes to improve rankings.
- Meta Tag Optimization – Enables editing and optimizing meta titles and descriptions for products, collections, and pages.
- Bulk Meta Tag Editing – Saves time by allowing bulk edits of SEO metadata (available in the Premium plan).
- Sitemap Management – Helps submit and manage sitemaps to improve search engine indexing.
- Rank Tracker & Keyword Finder – Connects with Google Webmaster Tools to discover keyword opportunities and track rankings.
- Live Chat Support – Offers responsive customer support to assist with SEO-related queries.
Pricing
- Standard Plan (Free) – Includes core SEO features like Fav Editor, Home Page SEO Score, Page Speed insights, and Keyword Suggestions.
- Premium Plan ($20/month) – Adds Bulk Editor, Sub Users Access, Rank Tracker, and Sitemap Management. A 10-day free trial is available.
Who It’s Best For
It’s ideal for small to medium-sized businesses and new store owners looking for an easy way to optimize their SEO and boost organic traffic.
Yoast SEO
Yoast SEO Premium is a powerful Shopify app designed to take the guesswork out of SEO and help store owners improve their rankings on search engines like Google.
It offers advanced tools for optimizing product pages, blog posts, and collections, making it easier to attract organic traffic.
With automated technical SEO improvements, structured data implementation, and content readability analysis, Yoast helps merchants create a well-optimized store without needing deep SEO expertise.
Key Features
- SEO Analysis – Identifies issues and provides actionable insights to improve rankings.
- Readability Analysis – Helps fine-tune content to keep visitors engaged and drive conversions.
- Automatic Structured Data – Adds schema markup to boost visibility in search results.
- Technical SEO Enhancements – Automates backend optimizations for better site performance.
- Bulk Meta Editor – Saves time by allowing bulk edits to meta titles and descriptions.
- 24/7 Support & SEO Academy – Includes expert support and access to in-depth SEO training.
Pricing
Yoast SEO Premium for Shopify offers a 14-day free trial and is available at:
- $19/month or $190/year (17% discount with annual billing).
Who It’s Best For
Shopify merchants who want an all-in-one SEO solution with automation, structured data, and expert guidance.
Frequently Asked Questions about SEO Apps for Shopify
Are Shopify SEO Apps Worth It?
Yes, Shopify SEO apps are worth it for store owners who want to improve their search engine rankings without extensive technical knowledge.
These apps help automate essential SEO tasks like optimizing meta tags, compressing images, improving page speed, and implementing structured data.
While Shopify has built-in SEO features, SEO apps provide more advanced tools for better optimization, making them valuable for increasing organic traffic and sales.
What SEO App Is Best for Shopify?
The best SEO app for Shopify depends on your store’s needs.
If you’re looking for all-in-one SEO automation, SearchPie or SEO King are great choices. For structured data and rich snippets, Schema Plus for SEO stands out. If you prefer an app with strong keyword tracking and bulk editing, FavSEO is a solid option.
The right app will depend on your budget, business size, and SEO goals.
Does Shopify Have Built-In SEO?
Yes, all Shopify online stores have built-In SEO features to help your store rank well on search engines. This comes along with other provisions such as automatically added canonical tags to prevent duplicate pages from your site appearing on search results.
How Can I Improve My Google Ranking on Shopify?
The Google ranking of your Shopify store is determined by:
- The layout of your landing page; is it relevant to the search being conducted?
- The loading speed; how long does it take to load pages on your Shopify store?
- The use of keywords
Addressing these SEO issues and others suggested by SEO apps for Shopify could greatly improve your rankings.
Is Shopify Good for SEO?
Yes. It is easy to add SEO content and product descriptions on Shopify. There are also numerous apps that you could integrate with Shopify to make SEO even easier.
To top it all off, Shopify stores are automatically crawled and indexed by Google as long as they are not password-protected. This is crucial because without indexing and crawling, search engines would not pick up on your site.
Are SEO Apps for Shopify Worth Investing in?
Yes, more so if you choose one that is not just laden with features but also caters to your SEO goals. SEO apps for Shopify are also worth considering because:
- Running a business takes a lot of time and can make it difficult to keep up with SEO demands.
- As a beginner, you may also not be well-versed with how SEO works. Using an SEO app could make it all easier.
- SEO Apps for Shopify provide helpful SEO checklists and updated recommendations on how to rank better on search engines.
Final Verdict on Best SEO App For Shopify
Using an SEO app for Shopify is a smart way to boost your store’s visibility and organic traffic, whether you’re a beginner or an experienced entrepreneur.
However, the best results come from choosing an app that aligns with your specific SEO needs, whether it’s automation, structured data, keyword tracking, or page speed optimization.
Beyond SEO, working with suppliers that integrate seamlessly with Shopify can further enhance your store’s efficiency. NicheDropshipping, for example, fully integrates with Shopify, making it easy to optimize product descriptions and tags for better search rankings.
We also offer all-inclusive dropshipping services so you never have to worry about integrating multiple supplier platforms to your Shopify store.
Simply let us know what products you need and we will quickly source them from top manufacturers in China. We further collect and offer warehouse for your orders, and provide dropshipping fulfillment services.
Reach out to us to discover more about our one-stop dropshipping services.
