Top 15 Profitable Niches with Low Competition in 2023

by Stanley


Whether you’re doing affiliate marketing or opening an eCommerce store, the key to success is to find a product that sells.

This is why your decision to pick a niche should depend on two factors: profit and competition.

High profit with low competition is ideally what you need to shoot for to minimize the chances of failure. Sounds too challenging? Don’t worry, we’ve got your back.

To help you make the right decision, we’ve compiled a list of the top 15 profitable niches with low competition.

So let’s dive straight into it!

Eco-Friendly Products

There have been a growing number of campaigns to spread awareness about using environmentally friendly products.

With sustainability becoming a big trend, this is the perfect time to cash in on it and Google Trends also agrees with us:

Eco-Friendly Products

The chart above makes it prominent that eco-friendly products are rapidly gaining momentum.

And the thing is, you also have an endless list of options to choose from.

From stylish canvas tote bags to recycled plastic rugs and phone cases, there are plenty of products you can sell to make some dough! 

Home Office Equipment

Ever since the pandemic, there has been a growing need for home office equipment.

It isn’t surprising because if you’re working from home, then you might as well do so in comfort.

The chart by Google Trends further demonstrates the sudden surge in the demand for this keyword:

Home Office Equipment

Home office equipment began rising in popularity sometime around the first half of 2020.

And that’s also when COVID-19 made the world go into a state of lockdown.

But the thing is, recent studies also indicate that the productivity level of the employees grew by 47% while working from home.

So even if we’re able to overcome the pandemic, there’s a fair chance that remote work policies won’t completely go away.

This is why it isn’t a bad idea to try your luck on this niche while the competition is still low. 


Who doesn’t like reading books while being accompanied by a warm LED light? Well, for this reason, as unusual as it may sound, selling LED lamps is also becoming a lucrative niche.

And the best part is that, as per the data shared by Google Trends, these LEDs never runs out of fashion:

LED profitable niches with low competition

And since selling LED lamps online is relatively riskier, there’s not much competition for it either.

So if you’re willing to take the risk, then LED products are where you want to place your bet.

Pet Products

Some of you may already be thinking that the competition in the pet niche isn’t low – so why is it here?

Well, there are hundreds of products that come under this niche, so it all depends on which one you’re selling.

If you’re selling pet food, then, of course, you’ll have a hard time penetrating the market.

Thousands of people already have affiliate blogs and eCommerce stores recommending and selling them.

Yet, if you look at the graph below and you’ll notice that the demand for pet products continues to rise with each passing day:

Pet Products

So the key is to low competition products like mugs printed with pet pictures and unique toys.

In short, display some creativity and you can tap into the revenue-generating potential of this niche.

Solar Energy Products

In the U.S alone, 58% of new electricity-generating capacity is in the form of solar energy.

The solar industry is a growing market and now is the perfect time to get your feet wet in it.

Look at the graph below, you’d notice that in the last 5 years this industry hasn’t seen a single dull moment:

Solar Energy Products

Saving money on electricity bills isn’t the only reason behind the rising popularity of solar systems. The cherry on top is that they do not produce air pollution or greenhouse gases.

Given the demand, it isn’t surprising why working in a sales role in this industry alone can annually make you more than $100,000.

So whether you open an eCommerce store or start an affiliate blog, this niche is a safe choice. 

Bluetooth Gadgets

Bluetooth technology unarguably adds immense convenience to the life of its users.

In fact, Bluetooth gadgets have been in demand throughout the years as you can verify from the graph below: 

Bluetooth Gadgets

Selling gadgets such as Bluetooth earphones or wearable devices like smartwatches can always be a solid plan.

And if you’re thinking the market is too saturated to make it work, then think again.

It’s true that you’d find many Bluetooth earphones and other similar gadgets on shelves, but what they often lack is quality.

So if you can make your name in the market, then all the profit will be yours to enjoy.

Bathroom Accessories

When it comes to home improvement, bathrooms aren’t at the top of the list for most people.

However, we believe that they should receive just as much attention if not more.

For this reason, you can target a layered niche market by selling bathroom accessories.

And if that sounds too random then according to Google Trends, there’s also a significant demand for this niche:

Bathroom Accessories

Looking at the chart above makes it clear that the demand for bathroom accessories is on the rise.

Selling small products such as soap dispensers, attractive towel racks, showerheads, and other small products may alone be enough to help you rack up heavy profits.

Kitchen Accessories

If you’re selling bathroom accessories at your store, then why not add kitchen accessories to the mix as well?

Since a lot of people are avoiding going to restaurants, the demand for kitchen accessories is higher than ever:

Kitchen Accessories

To kill some time during the quarantine, plenty of people are trying to polish their cooking skills.

So of course, they’re going to need all sorts of kitchen accessories at their disposal.

For this reason, the growing demand for kitchen accessories in the graph doesn’t come as a surprise and it’s definitely a niche that’s worth exploring.

Car Parts/Accessories

Car parts and accessories is an evergreen niche. The fact that the demand for it remains unfazed even during the pandemic speaks volumes about how much potential it packs.

In the last 5 years, you can notice that the graph didn’t make any crazy jumps and the keyword only rose higher in terms of search volume:

Car Parts and Accessories

And the thing is, there’s also low competition in this niche because not everyone is knowledgeable about cars.

So if you’re becoming a part of this niche then make sure that you do not compromise on the quality.

Otherwise, be prepared for nasty reviews left by angry car enthusiasts.

Home Security

Your home is a place where you’re supposed to feel safe. And those who don’t can change that by installing cheap home security systems in their house.

You might not hear about this niche every day, but if you see the trends, you’d realize that it is quite stable:

Home Security

In fact, over the past 5 years, there has been an increase in interest in this query.

And if you Google the keyword right now, you wouldn’t find too many suppliers either.

So selling home security products like Wi-Fi security cameras and smart monitoring systems can prove to be highly profitable for you.

Camping Equipment

Sometimes being around nature is all that we need to de-stress our minds.

But to make your camping experience memorable, you need the right camping equipment by your side.

We know, due to the pandemic the interest in camping equipment has plunged down:

Camping Equipment

However, if you look closely, you’d notice that towards the end, the graph is rising up again.

And it isn’t surprising as the lockdown is slowly being lifted around the world so people are rushing towards their long-awaited camping expeditions.

We’re expecting that it’s only a matter of time before the demand for this niche goes at an all-time high.

There aren’t many stores either that sell quality camping gear, so you could cash in on the market. 

Indoor Sports Equipment

Another niche that has sky-rocketed in popularity due to the pandemic. But don’t worry, this one isn’t going anywhere either anytime soon.

The hustle-and-bustle of daily life can make it difficult for us to look after our health. Not many have the motivation to hit the gym after returning from a long day of work.

So instead, they can order sports equipment to their home to get some physical activity in.

You can also see from the graph that how this niche is also consistently in demand:

Indoor Sports Equipment

And if you’re confused about which products to sell then from yoga mats to kettlebells, resistance bands, and even ellipticals, there are many options to choose from.

Maternity Clothing

Similar to camping equipment, we’re expecting that the demand for maternity clothing is also going to suddenly go through the roof.

There are many people who had to postpone their weddings due to the pandemic. So now, they’re waiting for the perfect opportunity to tie the knot.

And regardless of anything, people haven’t stopped planning. Google Trends shows that maternity is still a heavily searched query:

Maternity Clothing

So believe us when we say that as soon as the pandemic ends, this graph is only going to go up.

This proves that although not many people dive into the niche of maternity clothing, it’s certainly worth considering given its low competition.

Drones and Drone Accessories

In terms of search queries, drones haven’t been doing well but that’s only due to the pandemic.

You can see in the graph that people showed an active interest in drones and drone accessories. But sometime towards the beginning of 2020, that interest plunged down:

Drones and Drone Accessories

We all know why drones aren’t being searched more often nowadays. And this is another niche that we’re confident will rise in popularity after the pandemic ends.

With that said, the drone market in general packs quite a lot of potential and it’s still largely untapped.

So you can start selling drones and drone accessories like drone landing pads to rack up future profits from this market. 

Massage Chairs

This is more of a layered niche product that is slowly rising in demand.

And why wouldn’t it? With so many people adapting to a remote work strategy, it’s only natural that they’d want to maximize the comfort at their homes.

In the graph below, you can observe the demand for massage chairs is slowly on the rise:

Massage Chairs

And it’s still an untapped market. Search online and you wouldn’t find too many sellers dealing in this product.

At the same time, it also packs a high-profit potential.

5 Steps to Find Profitable Niches with Low Competition

Planning to find a niche on your own? Follow this 5 step process to narrow down your options:

Step 1: Explore Niches Using Online Tools

Before recommending any niche on this list, we first analyzed its popularity through Google Trends and we recommend that you do the same.

It can help you sort information according to geographical location, date as well as language.

It’s unarguably one of the best free tools out there that you can use to find profitable niches with low competition. However, it isn’t the only one.

Facebook Audience Insight is also a great option. Especially, if you plan on making Facebook the main platform for your marketing efforts.

Step 2: Evaluate Profit Potential of the Niche

Once you find a niche that’s worth looking into, it’s now time to evaluate its profit potential.

If you plan on starting a dropshipping store, then the easiest way to calculate profit is by deducting the average price of the product online from its wholesale price.

The result will be the profit margin you can expect. And if you plan on doing affiliate marketing, then the story is a bit different.

You would need to churn out engaging content and at the same time, hunt products and in line with your affiliate program. 

Step 3: Research your Competitors

Competition research is the most crucial step of this process. It includes analyzing the “whales” of the niche, what makes them stand out and what’s the reason behind their success.

If you have tools like SEMRush or Ahrefs then your life can become even easier. You can check the CPC (cost per click) to learn how much your competition is willing to invest in marketing.

Similarly, also search for low competition keywords in the same niche, and if the niche looks too overcrowded, then consider dropping it altogether.

Step 4: Plan a Strategy to Drive Traffic

Once you’ve finalized the niche, there are a variety of ways for you to drive traffic. One way is to start a blog and market the products you’re selling on it.

Similarly, there’s also the option of running ad campaigns, but that can be a bit expensive.

Regardless of the strategy you choose, make sure that you have a solid plan in mind before you proceed. 

Step 5: Separate Yourself from the Competition

The key to success for any business is to have a unique selling point. Even if you’re targeting a low-competition niche, you still need to capture the attention of the audience.

The best way to do that is by building a strong brand identity.

Whether you’re offering free shipping, bundle discounts, or even vouching for your product quality with a money-back guarantee, make sure to spread the word.

FAQs about Profitable Niches with Low Competition

How Do You Know if a Niche Is Profitable?

There are multiple ways to determine if a niche is profitable. However, the easiest is by searching the keywords on a large platform like AliExpress or Amazon.

You’ll get a list of sellers in front of you along with the number of reviews that can help you calculate how many people have purchased the product.

And in the case of dropshipping, calculate the average price the product is being sold for. After that, deduct the wholesale price of that product from the average price. That will give you the profit you can make from it.

What Tools Can I Use to Find Profitable Niches with Low Competition?

There are numerous different tools online that can help you find profitable niches with low competition.

For instance, Google Trends can give you data regarding how often a query is being searched and also share insights on which region it is popular in.

Similarly, tools like Ahrefs show you the approximate number of searches on Google, the score that how difficult the keyword is to rank, and much more.

And then there are also social media apps like TikTok that can be used to not only hunt products but also to market your business.

You can read more about how you can achieve that in our Ultimate FAQ Guide for TikTok dropshipping

How to Assess the Competition of a Niche?

The easiest way to assess the competition of a niche is by searching how many people are selling products online that are related to it.

This can either be done by browsing through online directories, or by searching the keyword on eCommerce platforms. 

Final Thoughts

Finding a niche that not only offers high profit but also has low competition sounds like a distant dream to some people.

And while we agree it is challenging, it certainly isn’t impossible.

You can either pick a niche from our list above to kickstart your business or find one on your own by following the steps we’ve discussed above.

Regardless of what you do, you’ll still need a reliable supplier to help you source the products.

This is where NicheDropshipping comes in. All you have to do is to tell us the product that you’re looking for, and we’ll help you source it at the lowest rates.

So drop us a message and one of our dedicated agents will happily guide you!

About the Author

stanley nieh ceo


Over 10 years of experience in foreign trade
Helped 2k+ customers improve their dropshipping businesses

2 thoughts on “Top 15 Profitable Niches with Low Competition in 2023”

  1. What will it cost me if you are to recommend me to a shopify store designer. With a winning product with a very high conversion rate. Possible with Instagram ads, Facebook, Twitter and tiktok Ads. I will be glad if you have a whatsapp contact for an effective communication. Dayo


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