Dropshipping is a low-risk business venture, but that doesn’t mean you should go into it unprepared.
90% of the dropshipping stores fail within the first few months, mainly due to a lack of planning and direction.
Keep in mind that even in dropshipping, you need to study the competition to stay ahead in the game.
This is why to help you climb the ladder, we’ve compiled a list of 20+ successful dropshipping stores to take inspiration from.
So let’s dive straight into it!
1. Notebook Therapy
Notebook Therapy is unarguably one of the most aesthetically designed dropshipping stores out there.
They target a niche audience by selling Japanese and Korean stationery.
The pastel colour palette of their website combined with its simple yet attractive layout is perfect to attract young Eastern-culture enthusiasts.
What Makes Them Successful?
- Design – They’ve done such a fine job with the design of their website that it’s hard to believe that Notebook Therapy is a dropshipping store.
- Unique Products – They primarily dropship Korean and Japanese stationery. Not only are such products low-risk to dropship, but also, endless in variety.
- Creative Marketing Tactics – This store heavily spends on marketing and SEO. They’re always looking for bloggers and influencers to help them market their brand.
Similarly, they’re also highly active on social media with their Instagram and Pinterest profiles having more than a million followers.
What are Their Key Takeaways?
- Extremely navigable website design.
- Active social media presence, especially on Pinterest and Instagram.
- Heavy focus on influencer marketing.
2. Inspire Uplift
Another great example of a general dropshipping store. Not only have they been around for a long-time, but their website is also well-organized.
You can find multiple categories such as “Recent Discoveries”, “Trending” and “Best Deals” to easily navigate and find what you’re looking for.
What Makes Them Successful?
- Well-Organized – Their website makes it prominent that they know how to stay organized. Most general product stores clutter everything together, but that’s not the case for this one.
- Customer Service – They have highly responsive customer service. You can both drop them an email or contact them through live chat.
- Payment Methods – There are multiple payment options including credit or debit card as well as PayPal while you’re checking out.
What are Their Key Takeaways?
- Inspire Uplift also has an active YouTube channel where they market their products. It may not be the reason for their success, but it’s still a great initiative.
- Their responsive customer services keep the customers coming back for more.
- Most of their traffic comes from social media as they have more than 6 million followers on Facebook alone.
3. Aesthentials
This store deals in unique and aesthetic teen clothing. The vibrant, stylish and floral variety and K-pop accessories are what makes Aesthentials stand out.
To add, their attractive logo is the icing on the cake and something that most aspiring dropshippers can take inspiration from.
What Makes Them Successful?
- They are highly active on social media platforms with more than 400,000 combined followers from Instagram and Facebook.
- Aesthentials has done a fine job with their original photography by getting the help of models. This makes their store stand out in comparison to others in the same niche.
- They have an attractive website with a fun font, large pictures and of course, an aesthetically designed logo.
What are Their Key Takeaways?
- Aesthentials is a great example that great branding can make you stand out.
- Even as a dropshipping store owner, original photography can go a long way.
- Maintaining an active social media presence can be a great way to generate more traffic.
4. Club Fit Wear
Club Fit Wear, as the name suggests, dropships a large collection of printed workout and gym clothes. Most of their audience is U.S based.
Their printed motivational designs combined with their cheap prices and a free shipping policy for orders over $40 makes them a favourite and also encourages customers to buy in bulk.
What Makes Them Successful?
- Simple Products – Dropshipping clothes comes with a low-risk factor because they’re lightweight and easy to transport. They only need to focus on product quality.
- Free Shipping – The free shipping policy for orders over 40$ is a great way to compel buyers into making bulk purchases.
- Creative Prints – Not only are they creative with the prints but also the graphics are high in quality. They also target viral slogans to further drive traffic and sales.
What are Their Key Takeaways?
- They save money and time on logistics due to the choice of product.
- High product quality with ever-lasting prints.
- Conditional free shipping policy to get more sales.
5. Until Gone
Until Gone is a great example of how well general dropshipping stores can do, given that they’re properly marketed.
They target the fear of missing out (FOMO) in people by making all of their deals look as if it’s a once-in-a-lifetime opportunity for the customers to avail a “mega discount”.
Their store strategy is quite similar to placing discounted chocolate bars at the checkout. Even if you don’t want one, you might make an impulse decision anyway.
What Makes Them Successful?
- Compelling Marketing – Their marketing strategy is quite straightforward, yet effective. They persuade the customers to purchase by showing them “lucrative” discounts.
- Simple Website Design – Their website design isn’t too fancy, but it has plenty of whitespaces, making it easy for the users to navigate.
- SEO Efforts – The name of their website “until gone” has a monthly search volume of over 5,400 in America alone.
What are Their Key Takeaways?
- Taps into the impulse of the user by displaying big discounts on their website.
- Remarkable SEO effort as most of their traffic comes from online searches.
- Clean and creative layout, which is perfect for a general product store.
6. GenieMania
Another successful general product store on our list is GenieMania. You can tell that they have an interesting homepage at first glance.
But their active Pinterest account is the true game-changer for them as it gets more than 10 million views. That is a crazy number, especially for a general dropshipping store.
What Makes Them Successful?
- Pinterest Marketing – Their active presence on Pinterest is more than enough to generate traffic and make huge profits.
- Google Ads – They’re heavily investing in Google Ads to make sure that they come right at the top of the rankings.
- Website Categories – General product stores need to categorize their products in a way that navigation becomes easier for the visitors. GenieMania has done a fine job with that as well.
What are Their Key Takeaways?
- You don’t need multiple social media accounts if you give your all to one. In GenieMania’s case, it’s their Pinterest account.
- Similar to GenieMania, if you’re starting a general product store, keep your products well-sorted for easy navigation.
- If done right, investing in Google Ads can be a game-changer for your business.
7. Oddity Mall
This store lives up to its name by dropshipping odd, bizarre yet wacky gifts.
Finding original gifts has always been a problem for people. So Oddity Mall has cashed on the opportunity by providing the audience with a platform to order something unique.
What Makes Them Successful?
- Unique Products – Their unique and odd choice of products lets them tap into a niche audience that loves giving bizarre gifts.
To give you some perspective, you can find motorcycle helmets on their website modelled after actual human heads.
- Navigable Website – You can find a variety of categories on their website right at the top. This makes navigation easy for customers who’re looking for specific products.
- Active Facebook Following – They’ve excelled at marketing their store on Facebook with a following of more than 3 million users.
What are Their Key Takeaways?
- Heavy focus on Facebook ad marketing.
- Targeting an untapped niche by bringing unique and bizarre products.
- The website is easy to navigate with products broken down into categories.
8. Modelones
Modelones also target a niche market as they deal in an extensive variety of nail products including gels, powders and kits.
As for marketing, they’ve not only done a fine job with SEO but also, they’re highly active on social media.
What Makes Them Successful?
- SEO Score – Modelones knows a thing or two about SEO as most of their organic traffic comes from online searches.
- Social Media – They have more than 150k likes on Facebook and also a dedicated Facebook group for their customers that has over 7,000 members.
- Free Shipping – Once again, free shipping for orders over $40 in the U.S and the U.K is a key selling factor for Modelones.
What are Their Key Takeaways?
- Modelones has a dedicated Facebook community for its followers. Not many dropshippers utilize social media as efficiently as this store does.
- Aside from social media, they also heavily focus on SEO and organic searches.
- They deal in a layered niche and aim to provide an all-in-one solution for the appearance of your nails.
9. Dog Pawty
53% of American households own dogs, so the demand for dog products is never-ending. That is exactly what Dog Pawty capitalizes on.
But not only do they deal in gifts and toys, but also healthcare products and books on how to take care of your dog’s, written by professionals.
What Makes Them Successful?
- Ever-Growing Market – They target an ever-growing market and do not limit themselves to only toys. With more and more people adopting dogs every year, their profits are only expected to grow.
- Successful SEO – If you Google the keyword “hot dog bed” you’ll see that Dog Pawty comes on the first page. This indicates the effort they have put into the marketing of their brand.
- Active Blog – They also have an active blog on their website that helps them generate more traffic, generate extra affiliate income and also improve their SEO score.
What are Their Key Takeaways?
- Their idea to maintain an active blog is a great way to improve SEO score.
- Encouraging buyer-inclusivity by asking them to post pictures of their dogs while using products purchased from Dog Pawty.
- Targeting a safe and ever-growing market so they never have a dull season.
10. Wikipedeals
Wikipedeals is yet again, another general product store on our list.
What makes them stand out is that every product you see listed on their website comes with a gif.
This makes it easier for the visitors to view and decide if they want to make the purchase.
What Makes Them Successful?
- Product Description Gifs – The gifs you see for every product makes it clear that Wikipedeals puts great effort into improving their website. This also highlights the authenticity of the products and makes the visitors feel more engaged.
- Well-Crafted Descriptions – They have paid a great deal of attention to the description of their products. In fact, well-written productions can play a major role in the success of a dropshipping store.
- Quick Shop – Visitors really appreciate it when they don’t have to jump from page to page to view the products. On Wikipedeals, you can hover your mouse and see a “quick shop” option.
What are Their Key Takeaways?
- Wikipedeals go to great lengths to improve the visitor experience. An example of that can be taken from the currency converter on their website.
- Including gifs for your product listings is certainly a creative way to engage the visitors.
- The focus on product descriptions of this store shows that even general stores can perform well if you’re focusing on writing killer descriptions.
11. Mooshe Socks
Mooshe Socks are one of the most popular one-product stores out there. They’re famous for their elegant branding and of course, product quality.
All the socks they deliver are nicely packaged, lightweight and easy to ship with minimum taxes.
What Makes Them Successful?
- One Product – One product stores can always do wonders and offer the highest conversion rate. They only sell socks so they direct all their marketing efforts on a single product to produce results.
- Attractive Website – Mooshe Socks has an attractive website and you can find a variety of options for different printed socks right on the main screen. To add, they’ve also uploaded high-quality and professional product pictures
- Unique Packaging – Their printed socks are packaged in cute packaging, which works like fire for their branding efforts.
What are Their Key Takeaways?
- Mooshe Socks put all their efforts into one product, which makes it easier for them to rank.
- They pay extra attention to branding by packaging their products in cute packaging.
- All of their products are professionally photographed on their website and also easy to browse through.
12. Meowingtons
More than 95.6 million cats are living in households in the U.S. So it’s safe to say that Meowingtons did a fine job in choosing their niche.
But choosing the cat niche isn’t the reason behind their success. What makes them successful is that they are a branded dropshipping store.
What Makes Them Successful?
- Branded Store – Branded dropshipping stores generally have a higher success rate than non-branded ones because they get to establish their own unique sense of identity. That’s one of the reasons Meowingtons is successful.
- Custom Prints – Who wouldn’t want a product with the face of their fur baby printed on it? This is why Meowingtons offers custom printing, which also gives them an edge over their competitors.
- Website Design – Meowingtons has a cute website design that stays true to their theme. This further makes their store look more credible.
What are Their Key Takeaways?
- If you’re targeting the pet niche, offering custom prints can be a great strategy.
- Instead of starting a regular dropshipping store, try establishing yourself as a brand.
- Meowingtons has a Facebook following of almost 1 million. This shows that staying active on social media can yield fruitful results.
13. Bidet Genius
This store became successful by dropshipping bidets. We wouldn’t have believed it either without seeing it ourselves, but this goes to show how even the most unexpected products can pack so much potential.
The name Bidet Genius certainly suits them as they have made such a bulky product work. The main credit for that goes to their great customer service, lack of competition and active blog.
What Makes Them Successful?
- Low Competition – They penetrated a low-competition market. People don’t think about dropshipping bidets due to how bulky they are, but this goes to show that there is a whole market waiting to be explored if you’re willing to take risks.
- Customer Service – A great reason behind the success of Bidet Genius is their professionalism and great customer dealing.
- SEO Rankings – You’d be surprised to know that Bidet Genius comes on the first page for the keyword “tushy” in Canada. This shows they’ve also done a fine job with their SEO strategy.
What are Their Key Takeaways?
- They aren’t afraid to take risks by targeting a bulky yet low competition product.
- You shouldn’t restrict yourself to conventional products, especially, if you have experience.
- Professional customer dealing and an active blog that brings quite a lot of traffic.
14. Warmly
Warmly is a dropshipping store that specializes in home accessories and lightning products.
Lighting products is a low competition market and this store has taken full advantage of that.
They’ve also done a fine job with their website design as it complements the theme of their products.
What Makes Them Successful?
- Low Competition Market – You don’t see lightning products being sold everyday. Dropshippers avoid electronics in general due to the risks involved.
But with more than 100k monthly visits, Warmly is a great example of the potential such products pack.
- Active Social Media Marketing –This store also has an active social media presence and their Pinterest account alone has more than 80k followers along with a whopping 10 million+ monthly views.
- Attractive Website Design – Their website exhibits elegance and it complements the products they sell in their store.
What are Their Key Takeaways?
- Lightning products aren’t a common dropshipping niche, but the monthly visitors of Warmly proves that this niche might be a hidden gem.
- Warmly also highlights the potential of staying active on Pinterest and how it can get you millions of monthly views.
- You can see on the stores website that they offer a refund & return policy along with guaranteed satisfaction. This can be a great way to earn the trust of the visitors.
15. Blue Crate
This store is quite similar to Oddity Mall as it also deals in quirky gifts.
But the twist is that Blue Crate also adds the “print-on-demand” element to their store. Customers can get custom images printed on their products to get exactly what they want.
What Makes Them Successful?
- Personalized Prints – Including the print-on-demand element sets them apart from their competition and also, helps them attract more audience.
- Keyword Rankings – Blue Crate comes at the top of Google searches if you search for the keyword “horror mask”. Unsurprisingly, this keyword is also searched at a higher volume during the Halloween season.
- Catchy Website – Their website design is quite simple, yet attractive. They’ve some rather bizarre products right at the top such as a human-faced stuffed toy, which can certainly attract people who are searching for bizarre gifts.
What are Their Key Takeaways?
- They allow personalized prints on orders to let customers come up with creative gift ideas.
- Great SEO efforts to rank for a keyword “horror mask” that’s frequently searched in the U.S.
- Attractive overall website design with quirky products at the top.
16. Life Booster
Life Booster deals in everyday gadgets and accessories that, as their name says, boost your life.
You’ll find so many handy gadgets and accessories at their store that you probably never even thought you’d need.
Although this dropshipping store is relatively new, they have quickly climbed the ladder of success.
What Makes Them Successful?
- Everyday Products – The unique selling point of this store lies in the fact that they deal in everyday products that are often needed by people. That may include car accessories, kitchenware, mobile accessories and whatnot.
- Product Category – If you visit their website, you’ll notice that you can easily select the product category you’re looking for. This makes it easier for users to navigate their website.
- Website Design – Considering how Life Booster isn’t as big as other stores on this list, they’re still doing pretty good. Some of the credit also goes to their attractive website design and playful font.
What are Their Key Takeaways?
- They aren’t selling unique products yet, they’re enjoying steady success. This goes to show that general product stores also pack good potential as long as you provide quality.
- Their website is easily browsable because they have sorted their products according to their categories.
- Life Booster shows that you don’t need to heavily invest in the advertisement, or sell super flashy products to succeed as a dropshipping store.
17. Wallplate Warehouse
Wall plates may not be the most glamorous products out there, but Wallplate Warehouse has certainly made it work.
They deal in the wall and switch plate’s niche and have climbed to the top due to little to no competition.
Although they’re slowly introducing new products, their primary reason for success is still wall plates.
What Makes Them Successful?
- Low Competition Niche – You don’t hear about people dropshipping wall plates every day. Wallplate Warehouse successfully found a low competition niche and now, they’re embracing the success coming from it.
- Top on Rankings – Wallplate Warehouse ranks on the first page when you Google the keyword “switch plate covers”. Aside from lack of competition, they’ve also done a great job with SEO.
- Active Blog – Wallplate Warehouse also keeps an active blog to clear up the confusions of the customers before they make a purchase. The blog also helps them generate quite a lot of traffic.
What are Their Key Takeaways?
- Wallplate Warehouse targets a much-layered niche market that most people don’t even think of. This is the type of creativity that the product hunting phase is all about.
- They show that maintaining an active blog can be a great way to drive traffic. Especially, if you are dropshipping something as unconventional as wall plates.
- The majority of the audience is from the U.S, so instead of expanding, they exclusively operate there to ensure they can fully focus on their audience.
18. Daily Steals
Daily Steals also offers lucrative deals such as free shipping in the U.S. and “once-in-a-lifetime” discounts to capitalize on the impulse of its customers.
They deal in home essentials, electronics, office accessories and many other things that you can’t even think of.
What Makes Them Successful?
- Premium Discounts – To be frank, their discounted prices aren’t much different than the price of the products you’d find at regular stores. However, they know how to create a sense of urgency and compel the customers to make the purchase.
- Free Shipping – They primarily operate in the U.S and also offer free shipping there. Free shipping is always a great strategy to generate more traffic.
- Active Facebook Following – They have over 150k followers on Facebook, which is also one of the main sources of their traffic.
What are Their Key Takeaways?
- They know how to make the customer’s purchase products in the spur of the moment. You’ll see “hot deals” and advertisements for “discounts up to 70%” on their main page.
- Even though Daily Steals doesn’t perform too well on organic searches, they still generate significant traffic from Facebook. This shows that ranking at the top of Google isn’t the only way to succeed as a dropshipper.
- Daily Steals is primarily a general product store, but most of those products can easily go viral.
19. Dude Gadgets
This store deals in a variety of different gadgets related to tech, cars, kitchen and anything you could think of to make your day-to-day life easier.
They have a decently designed website with the products segmented in different categories.
And also, they have more than 50k Instagram followers, which by any means, isn’t a small feat.
What Makes Them Successful?
- Life Improvement Products – We all want to add ease into our lives and that’s what Dude Gadgets capitalize on.
- Website Layout – They have a colourful website layout, even if it isn’t the best, it’s certainly attractive enough to make the users purchase from their store.
- Social Media Following – They’re active on Instagram that they use to drive traffic to their website.
What are Their Key Takeaways?
- You can find a quick view option on their website. This makes it easier for visitors to get a closer look at the products they’re planning to purchase.
- They’re experienced with content marketing, and their Instagram page following further backs that up.
- You can find an extensive variety at their store, but none of them is too bulky. This keeps transportation hassle-free for them.
20. Trendy Goods
Aside from trendy products, Trendy Goods also has an eye-catching store design.
You can see small widgets on the main screen of their store that can be clicked to navigate around.
And similar to their name, they sell different goods that are trending online.
What Makes Them Successful?
- Eye-Catching Design – The eye-catching design of this store certainly makes it a winner. It also makes them stand out from the same-old copy-pasted store designs that you find online.
- Product Page – They’ve also outdone themselves on the product page. From professional photographs to videos and even a complete overview of the product can be found on its page.
- Easy Navigation – The widgets you see on the front page of their store aren’t just for show. They make navigation quite easy for the users, which is definitely a plus for any dropshipping store.
What are Their Key Takeaways?
- Focusing on website design and being creative can go a long way.
- Professional photographs can make every product look one of a kind.
- Win the trust of the visitors by writing detailed product descriptions.
21. Mini Smart World
Mini Smart World is also a general product store where you can find a large number of electronics and gadgets.
They have a minimalist website design, but fantastic product photography and descriptions.
To add, they’ve also included the number of reviews under each product, which helps them build credibility.
What Makes Them Successful?
- Detailed Descriptions – Similar to Trendy Goods, the detailed product descriptions are a major contributing factor towards the success of Mini Smart World.
- Product Reviews – Online shopping is all about finding products with good reviews. While most stores don’t display that option, Mini Smart World fully takes advantage of it.
- Simple Colour Use – This store keeps the theme of their website simple by not introducing too many flashy colours. Given their general theme, that’s a wise choice.
What are Their Key Takeaways?
- Aside from reviews, social proof can also come in handy, especially if you’re starting out. You can see how they’ve displayed it on their website.
- Their simple colour choice goes well with their general products.
- Making the descriptions more detailed can leave a good impression on the visitors.
FAQs about Successful Dropshipping Stores
What Makes a Dropshipping Store Successful?
The success of a dropshipping store primarily depends on product quality and marketing. However, factors such as professional customer dealing, an attractive website design and quick shipping can also significantly contribute to its success.
How Much Profit do Successful Dropshipping Stores Make?
The profit a dropshipping store makes significantly varies depending on the product and the profit margin kept by the seller.
But on average, it is possible to generate $100,000 per year in revenue through dropshipping if you’re able to build your own brand and find a trustable supplier.
How Learning About Successful Dropshipping Stores can Help You?
The general rule of thumb before starting any business is to study your competitors.
Dropshipping has already become a highly competitive business, so learning what successful store owners are doing can give you an edge against more than half of your competition.
How to Find the Top Dropshipping Stores?
Aside from this list, if you want to learn more about successful dropshipping stores then there are numerous ways to do so.
The easiest is to purchase a subscription to websites that offer online store directories. Such websites have hundreds or even thousands of dropshipping stores listed.
Why Shopify has the Most Successful Dropshipping Stores?
Shopify has a variety of plugins that help dropshippers automate their business. For this reason, most dropshippers prefer starting their business there.
And due to the large number of dropshippers on the platform, it has also produced the most successful dropshipping stores.
Want to start your own Shopify store? Read everything you need to know in our Shopify Dropshipping Ultimate FAQ Guide.
What to Learn from the Most Successful Dropshipping Stores?
You may have noticed a pattern from our dropshipping store examples that aside from quality products, the most successful dropshipping stores meet at least 2 of the following criteria’s:
- Effective marketing strategy
- Attractive website design
- Professional customer service
- Focus on creative packaging
- Willingness to take risks
Implementing everything listed above can be intimidating for beginners. But you should at least, check as many boxes as you can to make your dropshipping store successful.
3 Factors to Consider to Build a Successful Dropshipping Store
Finding a good product is only the first step to running a successful dropshipping store. There are other factors that you have to take into consideration, so here are to name a few:
1) Sense of Identity
Let’s say you’ve decided to dropship women’s clothing. There are already hundreds of dropshipping stores out there that deal in this niche, so how can you make yourself stand out?
This is what most dropshipping stores lack. They don’t have a unique sense of identity, and it isn’t too difficult to stand out either.
The majority of the stores you’d find online are copy-pasted, so being a bit creative can go a long way. There are numerous ways to develop a unique selling point for your store such as:
- Creative website design (Mooshe Socks // Notebook Therapy)
- Custom typography (Blue Crate // Notebook Therapy)
- Professional product photography (Mooshe Socks // Aesthentials)
- Introduce unique products (Oddity Mall // Blue Crate // Wallplate Warehouse)
- An impressive logo (Asthentials)
2) Focusing on SEO Score
Nowadays every online store races to rank at the top of the search engine result pages. For that, not only do you need to invest your time, but also develop a solid SEO strategy.
There are a variety of creative ways to improve your SEO score. For dropshipping stores, as you may have seen from some examples above, maintaining an active blog and producing original content can also do wonders.
Similarly, search for the right keywords related to your products as naturally as possible to your listings. Optimize your page, add images, meta descriptions and anything else that can give you an edge.
If your dropshipping store is on Shopify, then you can also make use of the great range of SEO plugins you can find on its app store. This will help you better optimize your site to rank higher.
3) Store Design
As we mentioned earlier, your store design plays a huge role in helping your brand develop a sense of identity.
However, this doesn’t necessarily mean that you should spend thousands of dollars on fancy graphics.
At the end of the day, user experience is what matters the most. So focus on making your store easily navigable.
Your customers shouldn’t face any problems going from one page to the other, and all the necessary information should be right at the front.
You can further display your creativity by including new ps such as “Hot Products”, “Frequently Purchased” and much more!
The Way Forward
Starting a dropshipping store is comparatively less risky than other businesses due to the low capital it requires.
But if you aren’t ready, you can still incur heavy losses for the money you’d spend on marketing and developing your website.
Knowing what your competition is doing, what makes them successful and learning about the key takeaways from them can help you avoid mistakes that beginners often make.
This is why, we hope after going through our list, it’ll be easier for you to determine your strengths and weaknesses, to build a strong foundation for your dropshipping business.
And if you still require further guidance then Niche Dropshipping has got you covered. Discover how the industry experts can directly help you by contacting us today.
