What Do People Buy the Most Online In 2025?

The eCommerce industry is booming with sales in 2021 amounting to a huge 5.2 trillion dollars worldwide.

This at least makes one thing clear: people simply love shopping online!

But unfortunately, this also means that the number of online stores is growing each day, and the competition is stiff.

If you’re new to the eCommerce space, then you’re probably in a dilemma about what to sell.

One solution is to ask yourself what people buy the most online.

How can you figure that out? Well, don’t worry because we’ve done the hard work for you.

We’ve compiled a list of the most sold online products based on the data provided by Google Trends.

So let’s dive straight into it!

Product Name	Market Value
Houseplant	$19.43 billion
Shoes	$365.2 billion
Printed Clothes	$230 billion
Pet Food	$246.66 billion
Jewelry	$270 billion
Air Fryer (Electronic Appliances)	$703 billion
Coffee	$223 billion
Indoor Gardening Kits	$96.86 billion
Scented Candles	$14.06 billion
Grooming Products	$55.5 billion
Board Games	$2.96 billion
Smart Fitness Devices	$73.21 billion
Space-Saving Furniture (Home Decor)	$139.05 billion
Smart Lamps & Lighting	$86.62 billion
Power Tools	$27.51 billion

Note: We’re providing the market value of the product category rather than the specific products and these values are based on forecasts and may slightly vary depending on the source.

1. Houseplant

Starting off this list are houseplants that have seen a surge in popularity.

And honestly, it’s not surprising because living in a cultivated green space has many benefits.

It could reduce stress levels, increase attention span, improve air quality, and more!

We know, some people may argue that selling this product online can be a bit tricky.

But what if we told you that you don’t only have to sell houseplants?

You could throw in some other similar products such as seeds and houseplant accessories like pots, spray bottles, and more.

Think of it as launching an online store in the gardening niche.

There are so many products to work with, and houseplant is just one of them.

Pros

• Marketing is easy due to its immense benefits.
• Indoor gardening is an evergreen niche.
• Easy to cross-sell with other products.

Cons

• Difficult to package and ship.

2. Shoes

Everyone wants quality footwear without spending a fortune. This graph also shows that people are actively searching for shoes online:

That’s exactly why you’ll find many Instagram pages nowadays selling footwear.

But before you start selling shoes, make sure to find a trustworthy supplier.

Some suppliers often sell counterfeit branded products which can lead to copyright issues.

So it’s best to directly work with a manufacturer that produces quality non-branded shoes.

If things work out, perhaps you could consider launching a private-label shoe brand.

Pros

• Appeals to people of all ages.
• Available in different colors and styles.
• Multiple categories of footwear to sell.

Cons

• Too many scam suppliers of fake branded shoes.

3. Printed Clothes

Clothing is one of the most sold items in the world with the apparel market expected to reach 2 trillion U.S dollars by 2026.

People are always looking for ways to make a style statement and are willing to pay a pretty penny.

But isn’t it even better if they can get customized clothing at a cheap price?

Well, that’s precisely why printed clothes have grown in popularity.

More and more people have started looking for printed clothes, which has led to a surge in POD stores.

However, the only drawback of this product is that your store is only as good as the quality of your prints.

That’s why you need to have a reliable supplier by your side and for that, you can check out our list of the best POD companies.

Pros

• Flexibility over product design.
• Easy to ship and sell.
• Fashionable clothing is always in-demand.

Cons

• Low profit margins.
• Print quality can make or break your business.

4. Pet Food

Pet products are one of the safest eCommerce niches out there.

Most pet owners don’t mind spending a hefty amount to purchase high-quality food for their pets.

This graph also shows that most people prefer buying pet food online:

Of course, if you do take this route, then you don’t only have to stick with pet food.

This is a vast niche and you can’t really go wrong as there are plenty of other products like toys, leashes, and more to sell.

Pros

• Potential for keeping a high profit margin.
• The pet niche is steadily growing.
• Many other products to sell in the pet niche.

Cons

• Finding a supplier with quality pet food can be challenging.

5. Jewelry

Jewelry has always been a timeless and high-demand product, and in 2025, the trend is only growing stronger.

From personalized name necklaces to minimalist rings and statement earrings, jewelry appeals to a broad audience, making it an excellent product to sell online.

One of the biggest reasons for its popularity is its emotional value—people buy jewelry not just as an accessory but also as a gift, a fashion statement, or even as a form of self-expression.

And the best part? Jewelry is a highly scalable business. You can start small by selling handmade or drop-shipped pieces and gradually expand into a full-fledged brand.

To increase your chances of success, consider focusing on trending niches like sustainable jewelry, birthstone collections, or engraved pieces.

Pros

• Small and lightweight, making it easy to store and ship.
• High perceived value, allowing for better profit margins.
• Plenty of niches to explore, from luxury to handmade jewelry.

Cons

• High competition in the market.
• Requires strong branding to stand out.

6. Air Fryer

We all want to enjoy delicious meals without having to spend hours in the kitchen.

That’s why air fryers have been blowing up in terms of health and flavor standpoint.

Air fryers allow people to cook with less effort while enabling them to enjoy healthier foods.

By reducing the effort, air fryers can also help you save money because you won’t have to order outside food as often.

If that wasn’t enough, then another benefit is they’re easy to clean.

And this might sound surprising but air fryers became popular in the market just recently.

Before 2016, most people didn’t even know they existed. But now, as shown in the graph above, many people are searching for them.

Plus, this is the kind of product that people tell their friends about due to the ease it adds to their lives, which can further increase sales.

Pros

• Many different varieties and models.
• Easy product to dropship.
• Relatively new in the market.

Cons

• Shipping electronic appliances are always risky. 

7. Coffee

Did you know that Americans drink over 400 million cups of coffee a day?

And while coffee has been around for centuries now, the graph shows that it’s still as popular as ever.

Some might say that coffee is a saturated niche because there are too many suppliers.

But considering the high demand, new entrepreneurs always have room to set foot in this industry.

Besides, people are also always looking for good alternatives to switch from expensive brands.

The biggest benefit of selling coffee is that this product is easy to private label. You’ll find plenty of suppliers that allow custom packaging.

Then again, this is also a drawback because if you don’t build a brand, then not many people would buy from you anyway.

And we don’t blame anyone because it’s always a good idea to buy consumable products from reputable brands.

But don’t worry, with a bit of marketing and quality beans, you can easily launch a successful coffee business.

Pros

• Easy to private label and launch a coffee brand.
• Plenty of customers as coffee is the most widely loved drink.
• Good variety of coffees to sell.

Cons

• Launching a brand is essential to attract customers.

8. Indoor Gardening Kits

With more people embracing sustainable living and home gardening, indoor gardening kits have become a popular online product.

These kits make it easy for beginners to grow herbs, vegetables, or small plants without needing a backyard.

Many come with everything needed—seeds, pots, soil, and even LED grow lights—making them an attractive choice for urban dwellers and plant enthusiasts.

The growing interest in organic food and self-sufficiency has further fueled demand, especially for herb and microgreens kits. Plus, they make great gifts for plant lovers.

To stand out, consider offering specialized kits such as hydroponic growing systems, self-watering planters, or themed kits for beginners, kids, or chefs.

Pros

• Appeals to eco-conscious consumers and hobbyists.
• Easy to bundle with gardening accessories like pots, tools, and fertilizers.
• A growing trend with year-round sales potential.

Cons

• Some kits require careful packaging to prevent damage.
• Customers may need guidance, so offering instructions and support is essential.

9. Scented Candles

Scented candles have become a go-to product for relaxation, home decor, and gifting. Their popularity continues to grow as more people invest in self-care and cozy home aesthetics.

With a wide variety of scents, shapes, and designs, scented candles appeal to different customer preferences. Some enjoy floral and fruity fragrances, while others prefer woodsy or spa-like aromas. There’s also rising demand for eco-friendly, soy-based, and handmade candles.

Marketing scented candles is relatively easy, especially on social media. Aesthetic product photography and influencer collaborations can help drive sales. To stand out, consider themed collections, limited edition scents, or personalized labels.

Pros

• High demand across multiple occasions (home use, gifts, holidays, weddings).
• Easy to brand and customize for a niche market.
• Relatively low shipping costs compared to fragile decor items.

Cons

• Highly competitive market with many established brands.
• Candles with fragile glass containers require careful packaging.

10. Grooming Products

We all want to look good, which is why selling grooming products is a great idea.

Even if the graph doesn’t look as impressive, we all know that some grooming products are a must-have in our daily lives.

And just take businesses like the Dollar Shave Club as an example.

It’s a great D2C business to learn from that shows how you don’t always need fancy ideas to succeed.

They make buying razors easier in the form of subscription boxes. But you don’t have to copy what Dollar Shave Club is doing.

This is a huge niche and plenty of other products like beard oil, electric shavers, and hair gels are a part of it.

Pros

• Grooming products are used daily.
• Several products to choose from.
• Easy to encourage impulse buying.

Cons

• The market is already competitive.

11. Board Games

Playing board games is a great way to bond with your friends and loved ones.

As you can see, board games blow up in popularity towards the end of the year.

That’s because most holidays in the U.S come in the 4th quarter of the year.

But even after that, the search volume is actually consistent. And let’s not forget that this is an item that most people purchase impulsively.

If you’re creative enough, then we suggest creating your own board game.

While it would take a huge amount of time and money, it also has the potential to make a ton of profit. 

Pros

• Sales skyrocket towards the end of the year.
• Perfect product to encourage impulse buying.

Cons

• Big time and money investment for private labeling.

12. Smart Fitness Devices

The demand for smart fitness devices has skyrocketed as more people focus on health and wellness.

From smartwatches and fitness trackers to smart scales and posture correctors, these devices provide real-time health monitoring and personalized insights.

Brands like Fitbit, Garmin, and Apple have dominated the market, but there’s still room for innovative products, especially those catering to specific fitness needs.

Niche categories, such as smart jump ropes, posture trainers, and muscle recovery tools, are gaining traction.

With the rise of home workouts and wearable tech, marketing smart fitness devices is easier than ever.

Pros

• High demand driven by health-conscious consumers.
• Many product variations catering to different fitness levels.
• Opportunities for recurring revenue through app subscriptions or accessories.

Cons

• Requires strong supplier relationships to ensure quality and durability.
• Highly competitive market dominated by big brands.

13. Space-Saving Furniture

Space-saving furniture is a game-changer for people looking to make the most of their living areas.

Items like foldable desks, extendable dining tables, and storage ottomans provide functionality without taking up too much room.

These pieces are especially popular among renters, students, and home office workers who need flexible, multi-purpose solutions.

With the growing interest in home organization, they’re becoming a go-to choice for smart interior design.

Pros

• Strong demand across different demographics.
• Wide range of products, from budget-friendly to high-end.
• Great for bundling with other home organization products.

Cons

• Some items can be bulky and expensive to ship.
• Assembly and durability concerns may impact customer satisfaction.

14. Smart Lamps

We’re always looking for ways to make our lives easier, and that’s exactly where smart lamps come in.

The graph for this product may not be as consistent, but it’s widely popular on platforms like TikTok. Especially if the smart lamps come with fancy lighting options.

These lamps can sync with your voice and be customized and controlled through WiFi.

Plus, smart lamps come in many different types including mood lights, decorative lamps, and reading lights.

Pros

• Available in many different types.
• Easy to sell on platforms like TikTok.

Cons

• Fragile products need extra care during shipping.

15. Power Tools

The trend of DIY projects continues to grow, so it’s only fair that power tools have secured a spot on this list.

Power tools come in different types, such as grinders, drills, electric saws, and more.

Most people prefer buying power tools online simply because they’re hard to find.

In addition, anyone can also sell power tools for great profit, as it’s a high-ticket product.

There’s also a high demand for power tools in professional work such as construction and plumbing.

Pros

• Popular among DIY enthusiasts.
• High demand in professional industries.

Cons

• Might be expensive to source.

Frequently Asked Questions

What Type of Products Is Most Sold Online?

Products that are most sold online are usually the ones that are either hard to find in traditional stores or trigger an impulse purchase.

What Is the Most Profitable Niche on the Internet?

The following niches are considered the most profitable on the internet:

• Health and Fitness
• Beauty and Cosmetics
• Pet Supplies

However, new trends emerge each day and if you want to look for one yourself, then check out our guide on finding profitable dropshipping niches.

What Is Most Sold on Amazon?

Amazon’s best-selling products change over time, but some categories consistently dominate:

• Electronics – Apple iPads, Apple Watches, and gaming headsets.
• Home & Kitchen – Insulated tumblers like the Stanley Quencher, coffee pod organizers, and kitchen aprons.
• Baby Products – Mama Bear Baby Wipes and Pampers Swaddlers Diapers.
• Health & Household – Whey protein powders and dietary supplements.

Top 3 Most Sold Products in the World

While exact sales figures vary, some products have consistently high global demand:

• Smartphones – Apple and Samsung lead the market with millions of units sold annually.
• Fashion Items – Brands like Nike, Adidas, and Levi’s dominate clothing and accessories sales worldwide.
• Electronics – Laptops, tablets, and gaming consoles are always in demand across different regions.

How to Find High-Demand Products with Low Competition

Finding the right products to sell requires research and strategic thinking. Here’s how:

• Use Product Research Tools – Platforms like Helium 10, ZIK Analytics, and AMZScout can help identify trending products with low competition.
• Analyze Competitors – Study similar brands to find gaps in pricing, product features, or marketing approaches.
• Conduct Keyword Research – Use tools like Google Keyword Planner or SEMrush to gauge search volume and competition.
• Leverage Social Media Trends – Monitor Facebook, Instagram, and TikTok to spot emerging product trends.
• Find Niche Markets – Look into specialized niches such as eco-friendly products, virtual reality gear, or subscription-based items that have strong demand but fewer sellers.

Final Thoughts

Deciding what to sell is probably the hardest part of launching an eCommerce store.

That’s why we’ve listed some of the trendiest items online if you’re not sure where to start.

But keep in mind to stay updated with the evolving trends and the changing customer choices.

And if there’s any product you’d like to source, then NicheDropshipping has your back.

You can contact us to communicate your requirements and our agents will help you source the desired products.