28 Private Label Manufacturers to Start Your Niche Brand Journey in 2024

by Stanley


Entering the world of eCommerce through private labeling could be your key to building a distinctive brand. You can offer unique items under your brand name, allowing you to stand out from the competition. 

It’s a strategy that small businesses can leverage to create brand loyalty and drive sales, without the significant costs of developing products from scratch.

But to start a private label business, the top priority of any entrepreneur would be to find the best private label manufacturers. This is where many businesses tend to spend most of their time. 

That’s why we have brought this article to help you find a manufacturer that deals in private labels. 

We will present you with a list of top manufacturers that offer private label services in popular niches. You will also learn how to find them and multiple guidelines to launch a successful private label business. 

Let’s start. 

Key Things to Know

  • Private labeling offers a path to unique branding for small businesses.
  • Choosing a reputable manufacturer is key for brand consistency.
  • Find products and partners that align with your business vision.

What Is Private Label?

Before we dig deeper, let’s first define private labeling alongside OEM and ODM to clear up some misunderstandings.

Private Labeling

Private labeling is a business model where you partner with manufacturers to create products that are marketed under your brand name. 

As a retailer, you have complete control over product specifications, quality, and packaging, which differentiates your offerings from competitors. 

Private labeling spans a broad array of industries as diverse as the marketplace itself. Here are some sectors where private label partnership thrives:

  • Apparel and Accessories: With numerous fashion vendors offering private label services, retailers can create custom clothing lines.
  • Health and Beauty: These products, including skincare and supplements, are commonly sourced from private label manufacturers for their exclusivity.
  • Food and Beverage: From coffee to condiments, grocery items are increasingly being offered under store brands.
  • Home Goods: Everything from cleaning supplies to decor can be found under a private label.


Original Equipment Manufacturer (OEM) refers to companies that produce components or products that are then purchased by another company and sold under the purchaser’s brand name. 

OEMs are instrumental in supplying you with essential parts or products that align with your brand’s standards but do not involve you in the manufacturing process itself. 

This is ideal for complex items like electronics where specialized production is required.


An Original Design Manufacturer (ODM) offers a double advantage: they not only manufacture the products but also provide the design and product development based on your input. 

Engaging with an ODM simplifies your role since you get both the production and design expertise from one source, often leading to higher efficiency and product innovation. 

With ODM services, you can offer unique products such as customized gadgets or apparel without needing an in-house design team.

Private label manufacturers

Through private labeling services, tapping into both OEM, for component reliability, and ODM, for design originality, can elevate your brand’s market position. 

Understanding these distinctions empowers you to make informed choices about which type of manufacturing relationship aligns with your business aspirations.

What Are Private Label Manufacturers?

Private label manufacturers are suppliers or vendors that create products exclusively for your company to sell under your own brand name. 

In short, they make your private label business ideas come to life!

Unlike branded products, these goods don’t carry the manufacturer’s identity—they feature your branding and logo. 

Private label manufacturers in USA and around the globe have grown in popularity as businesses seek to differentiate their offerings.

The Benefits of Working with Private Label Manufacturers

Opting for a private label manufacturing route comes with significant perks:

  1. Cost-Effectiveness: Generally, it’s more economical to source from a private label manufacturer than to develop products in-house.
  2. Brand Control: You maintain full control over your products’ branding, design, and packaging when working with private label manufacturers.
  3. Product Customization: You can develop products that meet specific standards, tastes, or niches, aligning with customer preferences.

By partnering with some of the best private label manufacturers (more of this in the following section), you can capitalize on their expertise to cultivate a unique brand and a loyal customer base.

A List of the Best Private Label Manufacturers (by Niche)

Clothing and Apparel

1. Wordans


Wordans is a notable player in the wholesale apparel market, specializing in bulk T-shirts and a variety of other clothing items. 

They cater to a diverse clientele, including small businesses, resellers, and individual customers, emphasizing affordability and variety.


Wordans operates globally, with a strong presence in the United States.

MOQ (Minimum Order Quantity)

Wordans offers a flexible ordering system, accommodating both small and large orders, making it accessible for various business sizes.

Key Products Offered

Their product range is extensive, including T-shirts, sweatshirts, athletic wear, headwear, and workwear. They feature a mix of basic and premium brands.


  • Extensive product range catering to various needs.
  • Competitive pricing beneficial for bulk purchases.
  • User-friendly website with an efficient ordering system.
  • Global reach with a strong focus on the US market.


  • Limited custom branding options compared to specialized private label manufacturers.
  • Product availability might vary based on location

2. Alanic


Alanic is one of the leading private label apparel manufacturers specializing in marathon clothing, known for its high-quality and versatile athletic wear. They cater to various marathon types, including fun runs, stage races, half marathons, and triathlons.


Based in Beverly Hills, California, USA, with global distribution channels including New Zealand, Canada, France, Australia, and the United Kingdom.

MOQ (Minimum Order Quantity)

Specific MOQ details are not provided on the website and should be obtained directly from Alanic.

Key Products Offered

Alanic’s product range focuses on marathon clothing, including short sleeve tees, long sleeve tees, hoodies, jackets, and quarter zips.


  • Comprehensive range of marathon-specific attire.
  • Flexible, high-moisture absorbent material for comfort.
  • Creative designs and styles without design fees.
  • Competitive pricing with a price beat guarantee.


  • Limited information on customization options.
  • MOQ details require direct inquiry.

3. Gertex

Gertex Hosiery

Gertex Hosiery, based in Toronto, Canada, is a dynamic company specializing in a wide range of apparel products. They offer a unique blend of in-house contemporary brands, private label, and custom design capabilities.


Toronto, Ontario, Canada.

MOQ (Minimum Order Quantity)

For specific details on MOQ, direct inquiry with Gertex Hosiery is recommended.

Key Products Offered

Gertex’s diverse product range includes apparel, socks, winter wear, headwear, baby items, home goods, footwear, hair accessories, health & beauty items, bags, pouches, jewelry, and keychains.


  • Broad range of products and categories.
  • Specializes in both in-house and private label brands.
  • Versatile in offering custom design solutions.


  • Detailed information on specific products and services requires direct contact.

4. Bargains Group

Bargains Group

Bargains Group is a Canadian wholesale supplier that offers a vast array of products at below-wholesale prices. Their extensive selection includes clothing, personal hygiene items, gifts, and more, making them a one-stop-shop for bulk purchases.


Toronto, Canada.

MOQ (Minimum Order Quantity)

Specific details on MOQ can be obtained directly from Bargains Group.

Key Products Offered

A wide range of items, including socks, underwear, men’s and ladies’ clothing, personal hygiene items, and gifts.


  • Wide product variety at competitive prices.
  • Offers both wholesale and promotional products.


  • Detailed product information and customization options require direct inquiry.

5. Clothes2Order


Clothes2order is one of the best private label clothing manufacturers that offer a wide range of customizable clothing items, focusing on personalized t-shirts, polo shirts, hoodies, and more. 

They cater to both individual and corporate clients, with no minimum order requirement and express shipping options.


Based in Manchester, UK, with a global reach.

MOQ (Minimum Order Quantity)

No minimum order, suitable for small or large custom orders.

Key Products Offered

Specializes in personalized clothing like t-shirts, polo shirts, hoodies, and workwear.


  • No minimum order size.
  • Wide range of customizable products.
  • Express shipping available.


  • Customization options may vary by product.

6. Moshi Leather Bag

Moshi Leather Bag

Moshi Leather Bag, one of the leading private label handbag manufacturers, offers a variety of high-quality, durable leather products. 

Their collection includes messenger bags, backpacks, handbags, and travel bags, emphasizing craftsmanship and timeless style.




Direct inquiry is advised for MOQ details.

Key Products Offered

Leather messenger bags, backpacks, travel bags, handbags, and accessories.


  • Handcrafted quality
  • Diverse range of leather products


  • Specific product details and MOQ require direct contact.

7. Hawthorn


Hawthorn International, based in the UK, specializes in producing high-quality custom clothing with a focus on supporting fashion startups and SMEs. 

They offer a full-scale manufacturing solution with a low minimum order quantity, starting from 50 pieces per design.


London, UK.


Minimum order starts from 50 pieces per design, with specific requirements possibly affecting MOQ.

Key Products Offered

Custom-made clothing, including streetwear and casual clothing.


  • Low MOQ, ideal for startups
  • Handmade high-quality garments
  • Comprehensive customization options


  • Specific design requirements might influence MOQ and pricing.

8. By Paige

By Paige

By Paige offers original hand-stitched moccasins and needlepoint shoes, characterized by unique and creative designs. They specialize in footwear featuring diverse themes, from animals to florals, catering to varied aesthetic preferences.




Specific MOQ details should be directly obtained from By Paige.

Key Products Offered

Hand-stitched moccasins and needlepoint shoes with unique designs.


  • Unique, hand-crafted designs
  • Wide variety of themes and styles


  • MOQ and customization details require direct inquiry.

Health and Beauty

9. MANA Products

MANA Products

Mana Products is a distinguished leader in developing and manufacturing branded and private label prestige beauty products. 

They specialize in high-quality color cosmetics, skincare, and hair care products, combining industry insights with innovative research and operational expertise.


United States

MOQ (Minimum Order Quantity)

Specific MOQ details should be obtained directly from Mana Products, as they may vary based on product type and customization requirements.

Key Products Offered

Their key offerings include a wide range of color cosmetics, advanced skincare products, and luxury hair care items, all reflecting cutting-edge technology and innovation.


  • Expertise in high-quality cosmetics and skincare production.
  • State-of-the-art manufacturing and research facilities.
  • Wide range of innovative products.
  • Focus on quality and industry trends.


  • May have higher MOQs due to the premium nature of products.
  • Focus mainly on prestige and high-end market segments.

10. Max Private Label

Max Private Label

Max Private Label specializes in cosmetic and personal care product development and manufacturing. They offer a comprehensive range of services, focusing on hair and skincare products.


Streamwood, Illinois, USA

MOQ (Minimum Order Quantity)

For specific MOQ details, it’s best to directly contact Max Private Label.

Key Products Offered

They provide a variety of products, including hair care, skincare, bath and body care, pet care, baby care, men’s grooming, and more.


  • Wide range of product offerings.
  • Expertise in cosmetics and personal care.
  • Focus on quality and eco-friendly products.


  • Detailed MOQ information requires direct inquiry.
  • Specialization primarily in cosmetics and personal care, which may not cater to all business needs.

11. Galimard


Galimard, founded in 1747, is a distinguished French perfumer located in Grasse. It’s known for its rich heritage in fragrance creation and offers a range of products, including feminine and masculine fragrances, cosmetics, and home scents.


Grasse, France


For specific MOQ details, it’s recommended to contact Galimard directly.

Key Products Offered

Fragrances for men and women, cosmetics, perfumes for ambiance, and gift sets.


  • Long-standing history in perfume making.
  • Wide variety of fragrance products.


  • MOQ details and customization options require direct inquiry.

12. ID Perfume Designer Paris

ID Perfume Designer Paris

ID Perfume Designer Paris, based in France, specializes in the conception, design, and manufacturing of custom perfumes. They focus on private label services and wholesale of perfume oils.


Paris, France


Direct inquiry with ID Perfume Designer Paris is advised for specific MOQ details.

Key Products Offered 

Specializes in private label and wholesale of perfume oils, offering bespoke fragrance solutions.


  • Custom perfume creation
  • Located in the renowned perfume region of France


  • MOQ and detailed service information require direct contact.

13. Tonnie Cosmetics Co., Ltd. 

Tonnie Cosmetics

Founded in 1970, Tonnie Cosmetics Co., Ltd., based in Tainan City, Taiwan, is one of the best private label makeup manufacturers specializing in OEM and ODM services for color cosmetics, skincare, and cleansing products. 

They focus on formulation research and development, packaging design, and quality assurance.


Tainan City, Taiwan.


Specific MOQ details should be obtained directly from Tonnie Cosmetics.

Key Products Offered

They offer a wide range of products, including color cosmetics, skincare, and cleansing items, with various dosage forms like powder, liquid, emulsion, and oil.


  • Extensive experience in cosmetics manufacturing.
  • Wide product range with flexible formulations.


  • Direct inquiry needed for specific MOQ and customization details.

14. Cosmetic Solutions Innovation Labs

Cosmetic Solutions

Cosmetic Solutions Innovation Labs, based in Boca Raton, Florida, specializes in private label skincare manufacturing. 

They offer custom formulation, contract manufacturing, and complete turnkey solutions for both established and emerging beauty brands.


Boca Raton, Florida, USA.


Specific MOQ details are available upon direct inquiry.

Key Products Offered

Custom formulated skincare products, including cleansers, moisturizers, serums, and more.


  • Extensive customization for skincare products
  • Full turnkey solutions from formulation to packaging


  • MOQ details require direct contact.

15. Mooseberry


Mooseberry is an organic soap and body care manufacturer based in India. They specialize in producing natural and vegan soap bars, lotions, scrubs, and other skin care products.



MOQ (Minimum Order Quantity)

500 units per stock keeping unit (SKU) 

Key Products Offered

Mooseberry manufactures a wide range of handmade soap bars, lotions, body butters, and scrubs using organic and natural ingredients. They also offer custom formulation and private label services. 


  • Established organic manufacturer with certifications
  • Experienced in custom product development
  • Competitive pricing for natural body care products
  • Eco-friendly and sustainable practices


  • Higher MOQs compared to some manufacturers
  • Long lead times for custom product batches

16. Crafting Beauty

Crafting Beauty

Crafting Beauty, a Paris, New York, and Los Angeles-based company, specializes in designing and manufacturing bespoke beauty and fragrance products. 

They are known for integrating cultural diversity into their creations and focusing on sustainable practices.


Paris, France/New York, USA/Los Angeles, USA.


Direct inquiry recommended for specific MOQ details.

Key Products Offered

Custom fragrance and beauty products.


  • Emphasis on sustainability
  • Culturally diverse product design


  • MOQ specifics require direct communication.

17. Vitalabs


Vitalabs is a private label manufacturer of vitamins and nutritional supplements based in the USA. They focus on producing a wide range of health products, offering both stock and custom formulations.




Specific MOQ details should be obtained directly from Vitalabs.

Key Products Offered 

Vitamins, minerals, herbal supplements, sports nutrition, and specialty formulas.


  • Wide range of health supplement products.
  • Custom formulation options available.


  • Direct contact necessary for MOQ and detailed product information.

18. JW Nutritional

JW Nutritional

JW Nutritional, based in Allen, Texas, specializes in the manufacturing of nutritional supplements, including capsules, tablets, and flavored powders. 

They focus on custom product development for sports supplements, weight loss, and general health products.


Allen, Texas, USA


Direct inquiry is recommended for MOQ details.

Key Products Offered

Capsules, tablets, protein blends, and flavored powders for various supplements.


  • Diverse range of supplement manufacturing.
  • Custom product development capabilities.


  • MOQ specifics and detailed service information require direct contact.

19. Tru Body Wellness

Tru Body Wellness

Tru Body Wellness, located in Ottawa, Illinois, specializes in private label supplements. They offer services, including label design, label printing, and custom formulations, with a focus on dietary supplements.


Ottawa, Illinois, USA


Custom formulas start at 500 bottles, and private label services begin at 100 bottles.

Key Products Offered 

Dietary supplements, with options for custom formulas.


  • Low starting MOQ for private label.
  • Custom formula creation services.


  • Limited to dietary supplements.

20. Totally Natural Remedies

Totally Natural Remedies

Totally Natural Remedies specializes in natural health supplements. They focus on providing products like weight loss aids, digestive supplements, and sleep support, adhering to natural ingredient standards.




Direct inquiry recommended for specific MOQ details.

Key Products Offered

Health supplements, including weight loss aids, sleep support, and digestive health products.


  • Emphasis on natural ingredients.
  • Range of health-focused supplements.


  • MOQ specifics require direct communication.

Household Items

21. Oscardo 


Oscardo is a unique platform showcasing Indigenous art through a variety of products. They offer a diverse range of items, all adorned with distinctive Indigenous artwork, reflecting rich cultural heritage.


Toronto, Canada

MOQ (Minimum Order Quantity)

Specific MOQ information should be directly obtained from Oscardo.

Key Products Offered

Their range includes apparel, accessories, home decor, drinkware, and custom products, all featuring Indigenous art designs.


  • Wide array of products with unique Indigenous art.
  • Supports Indigenous artists through royalties.
  • Offers custom product options.


  • Limited information on product customization specifics.
  • MOQ details need direct inquiry.

22. A-1 Tablecloth

A1 Tablecloth

A-1 Tablecloth Company, operational since 1989, specializes in providing quality linens for the special events industry. 

They offer a vast selection of over 500 color combinations and more than 35 different fabrics, including polyester, taffeta, velvet, lace, and textural weaves. Their products range from table linens and chair covers to drapes and accessories.


Not specified


Contact A-1 Tablecloth Company directly for MOQ details.

Key Products Offered

Table linens, chair covers, drapes, and accessories for special events.


  • Extensive variety of fabrics and colors.
  • Broad product range for event decoration.


  • MOQ and specific product details require direct inquiry.

23. Carroll Clean

Carroll Clean

CarrollClean, based in Garland, Texas, specializes in manufacturing chemical cleaning products. 

They offer a range of services, including contract packaging, private label household products, and product development, with a focus on janitorial/sanitation cleaning products. 

CarrollClean’s state-of-the-art facility emphasizes quality and adheres to stringent manufacturing processes.


Garland, Texas, USA


Specific MOQ information should be obtained directly from CarrollClean.

Key Products Offered

A wide range of cleaning products, including air care, disinfectants, floor care, hand care, and industrial cleaning solutions.


  • Broad product range for diverse cleaning needs.
  • Focus on quality and compliance with industry standards.


  • Direct inquiry needed for detailed service information and MOQ specifics.

24. Welburn Candles Private Limited

Welburn Candles

Welburn Candles, based in Bangalore, India, is a prominent manufacturer of luxury candles. 

They specialize in handcrafted candles made with essential oils, soy wax, and natural fragrances, focusing on aromatherapy and wellness. 

The company also provides holistic spa and massage candles, home décor candles, and offers private labeling solutions.


Bangalore, India


Contact Welburn Candles directly for MOQ details.

Key Products Offered

Aromatherapy candles, massage oil candles, home décor candles, and custom candle solutions.


  • Handcrafted, high-quality candles.
  • Variety of scents and purposes.


  • MOQ and customization specifics require direct inquiry.

Electronics and Other Accessories

25. Elebest


Elebest is a manufacturer of car electronics and accessories based in Shenzhen, China. They specialize in products like GPS navigation devices, dash cams, and backup cameras.


Shenzhen, China 

MOQ (Minimum Order Quantity) 

The MOQ at Elebest starts from 500 units.

Key Products Offered

Elebest manufactures private label electronics, such as GPS navigation systems, dash cams, backup cameras, OBD-II devices, and other car electronics. They also offer app development and integration services.


  • Over 15 years of experience in automotive electronics
  • Large production capacity and competitive pricing
  • Customization support for logos, packaging, etc.
  • Quality certifications like CE and RoHS


  • Long lead times for design and production approval
  • Communication may be limited due to language barriers

26. Bolong Watch

Bolong Watch

Bolong Watch is a private label watch manufacturer based in China. They specialize in designing, developing and manufacturing customized watch collections for brands and retailers around the world.


Guangzhou, China

MOQ (Minimum Order Quantity)

500 units per style

Key Products Offered

Bolong Watch produces a wide range of analog and digital watch styles for men, women and children. This includes classic, sporty and fashion-forward designs.


  • Established manufacturer with over 15 years of experience
  • Competitive pricing and minimums
  • Ability to design custom watch collections from concept to production
  • Quality control and certification standards 


  • Higher MOQ compared to some other manufacturers
  • Longer lead times for design and production

27. Shenzhen Pengchu Industries

Shenzhen Pengchu Industry

Shenzhen Pengchu Industry Co., Ltd. is a Chinese manufacturer that specializes in power adapters, chargers and power supplies.


Shenzhen, China

MOQ (Minimum Order Quantity)

The MOQ varies depending on the product but starts at around 500-1000 units. 

Key Products Offered

Shenzhen Pengchu produces various power adapters, chargers, cords and supplies for mobile phones, laptops, cameras and other consumer electronics. This includes standard plug-in adapters as well as car chargers. 


  • Over 15 years of experience in power adapter manufacturing
  • Competitive pricing for bulk orders
  • Ability to customize products like branding and certifications
  • Strong quality control systems in place


  • Minimum order quantities are on the higher side
  • Delivery may take 4-6 weeks after design approval

28. Lider Mobile Accessories

Lider Mobile Accessories

Lider Accessories is a mobile phone accessory manufacturer based in Guangzhou, China. They specialize in producing phone cases, chargers, cables and other peripheral items.


Guangzhou, China 

MOQ (Minimum Order Quantity)

The MOQ starts from 500 units per item.

Key Products Offered

Lider manufactures a wide variety of phone cases, screen protectors, chargers, cables and other small accessories for iPhone, Samsung, Huawei, and other brands. They also offer OEM and ODM services.


  • Over 15 years of experience in mobile accessories
  • Large production capacity and economies of scale
  • Ability to produce small batch samples
  • Quality certifications like FCC and CE


  • Long lead times for design and production approval
  • Minimums are higher than some manufacturers

What to Look For in Private Label Manufacturers

1. Private Labeling Services

When assessing private labeling services, explore their product range and see if they offer comprehensive services like branding and design assistance. It’s beneficial if they have experience in your specific market niche.

2. Cost of Private Label Manufacturing

Cost is a decisive factor. Compare quotes, but also consider the value offered. Costs should be transparent, and you should understand what each fee entails to avoid hidden charges later on.

3. Minimum Orders

Manufacturers often set minimum order quantities. Evaluate if their minimum aligns with your inventory needs and cash flow, ensuring you’re not over-committing or under-ordering.

4. Customization

The ability to customize products sets your brand apart. Ensure the manufacturer can modify designs according to your requirements and offers a selection of materials and features.

5. Shipping

Efficient shipping practices are a must. Confirm they can provide timely delivery and have reliable logistics for both domestic and international transport if needed.

6. Product Development

Discover their process for product development. Reliable manufacturers will support you from initial concept to final product, including prototyping and sampling.

7. Packaging

First impressions count, so packaging is key. Check for versatile packaging options that protect your products and resonate with your brand’s image.

8. Lead Times

Discuss lead times thoroughly. You need to know how long it takes from placing an order to receiving your shipment, as this impacts your inventory management.

9. Pricing

Investigate their pricing structure to ensure it’s competitive and fits your budget. Be cautious of pricing that seems too good to be true, as it may reflect on quality.

10. Manufacturing

High-quality manufacturing is non-negotiable. Visit the facility if possible and verify compliance with industry standards and certifications that are relevant to your product category.

11. Global Sourcing

For global sourcing, understanding the geopolitical and economic contexts of where materials are sourced can affect both quality and ethics behind your product.

12. Contract Terms

Study the contract terms carefully. Make sure they are fair and outline responsibilities, confidentiality clauses, and conditions clearly to avoid disputes.

13. Fulfillment Processes

Effective fulfillment processes are vital. Confirm that the manufacturer has a robust system in place for order processing, handling, and inventory management for a smooth operation.

By thoroughly evaluating these aspects of private label manufacturers, you’ll be better equipped to select a partner that meets your business’s need for quality, efficiency, and scalability.

How to Find Private Label Products and Manufacturers

Finding the right products and manufacturers is crucial for launching a successful private label business. You need to refine your product ideas, consider market demand, and partner with reliable manufacturers. Here’s how to get started.

Tips on Identifying the Best Private Label Products for Small Business (with Examples)

  1. Conduct Market Research. Understand what the market desires. Look for products with high demand but low competition.
  2. Assess Your Resources. Ensure the products you select align with your budget and capabilities.
  3. Analyze Trends. Stay updated with current trends through tools like Google Trends.
  4. Seek Profitable Niches. Consider niche products that can lead to higher profit margins.


  • Clothing and apparel like athleisure wear and plus-size fashion
  • Health and wellness products like organic teas or supplements
  • Household items, including eco-friendly cleaning products and space-saving organizers
  • Tech accessories such as phone cases or wireless chargers

Platforms to Find Private Label Manufacturers



NicheDropshipping provides the best private label services for businesses so that you can focus on other important tasks of your businesses, such as marketing. We have a special service offering private label solutions

We are always in collaboration with the best factories and manufacturers in China. We can approach them quickly as soon as you share your product demands and requirements.

Choosing NicheDropshipping for the private label will help you find the best manufacturers so that you get high-quality products at the most reasonable prices. 



Alibaba is heaven for online sellers and retailers. It has helped thousands of businesses make millions of dollars due to their impeccable products and services. 

Fortunately, Alibaba also hosts suppliers who offer private label services. It is not like Alibaba itself offers these services. It hosts a variety of suppliers who are willing to offer you private label services. 

For that to happen, you just need to look hard for the right supplier of products. You have to ask the sellers clearly if they offer private label services of the product you want to sell. 

If yes, you just need to share details of your business and they will get back to you with their proposal. 

You need to take into account that suppliers would surely ask you to order a minimum quantity for private label service to be feasible for them. 



AliExpress and online selling have almost been synonyms. As an entrepreneur in the online field, you must have heard of this huge Chinese e-commerce platform. 

As AliExpress is Alibaba’s subsidiary, you just have to follow the same process here too. You have to discuss the details of your business and the supplier will give you offers for private labeling the products for your company. 

Pro Tip

Do check the history and ratings of a supplier in AliExpress because you would not want your private label business to be hurt due to any wrong commitment by the supplier. 



This is another Chinese e-commerce platform that you can consider for your private label business. When you see the product categories on this website, you might think that there is no product that this website doesn’t offer. 

But there’s a catch. Just like other websites, all suppliers on this website would not offer private label services. So, what do you do? 

A quick shortcut to finding the private label suppliers on DHgate is to write the term “private label” in the search bar. A list of suppliers will appear. You can shortlist from those random suppliers and contact them to discuss your business in detail. 

If you have already selected the product or your niche, you may type the name of that product and niche in the search bar. 



Wonnda is a Berlin-based startup founded in 2022. Its mission is to build a digital private label ecosystem in Europe, which enables the next generation of consumer brands to source, launch & scale consumer products from a trusted network of best-in-class European manufacturers. 

On top of its marketplace, Wonnda built a collaboration tool that brings all project participants onto a central platform and thus makes processes more transparent, faster, and more efficient. 

Wonnda is your central hub for discovering top suppliers, purchasing samples, tracking your projects, and monitoring your production progress through its project collaboration feature.

Every manufacturer is curated and verified by Wonnda and has its headquarters in Europe. The main product categories are cosmetics, supplements, fashion accessories, pet care, home & living, and food & beverage.

Other Methods to Find Private Label Manufacturers

Apart from platforms, you can also:

  1. Do a simple Google research and dig down deep to reach a private label manufacturer you can work with. Use alternative keywords to refine your search. If you are searching for a private label manufacturer in a specific niche or country, then do write the name of the niche and country in your search. 
  2. Explore Google places that come up in search results and check for their websites. 
  3. Explore e-commerce platforms to find a private label manufacturer. You can search them on platforms like Alibaba, AliExpress, Amazon, and eBay, etc. 
  4. Explore official manufacturer directories of different countries. Some examples include Mfg, Maker’s Row, Thomas Net, and The Manufacturer, etc.
  5. You can also search for private label manufacturers on platforms like Reddit and similar social media platforms. 
  6. Some other tools are also available to find private label manufacturers. These include tools like Salehoo and Wholesale Central, etc. 
  7. The best way to find private label manufacturers is to hire the services of a product sourcing agent. It will save much of your time and hassle to do it yourself. A good agent like NicheDropshipping knows where to find the real private label manufacturers. 

Successful Private Label Brand Examples


When you embark on a private label journey, learning from the best can pave your way to success. Let’s look at those brands that have set industry benchmarks, understand their success strategies, and see how you might adopt similar practices.

1. Kirkland Signature by Costco

  • Product Range: This brand covers a diverse portfolio from clothing to food items.
  • Success Story: Costco’s Kirkland Signature is known for offering quality products at lower prices, a strategy that has contributed to its massive popularity among consumers. Their commitment to quality has earned them a loyal customer base.

2. Amazon Basics

  • Product Range: It includes electronics, tech accessories, and household items.
  • Success Story: By identifying popular, uncomplicated products and offering them at competitive prices, Amazon Basics has quickly become a go-to for budget-conscious shoppers who trust the Amazon name.

3. Up&Up by Target

  • Product Range: This private label offers everything from household cleaning supplies to health and beauty products.
  • Success Story: With a focus on quality at a value price point, Up&Up has established a strong presence by meeting the daily needs of Target’s customers.

4. Great Value by Walmart

  • Product Range: A broad selection including frozen foods, dry goods, and household essentials.
  • Success Story: Great Value has built a reputation on providing affordable alternatives to national brands without compromising on taste or quality, making it a staple in many homes.

Having a strong private label can be a game-changer for stores globally. As McKinsey & Company points out, “Leading retailers worldwide have shown that a robust private-label offering can be a core pillar of a store’s value proposition.”

To succeed with your private label, take a page from these brands’ books: prioritize product quality, carve out a unique value proposition, and consistently meet consumer needs. 


FAQs about Private Label Manufacturers

What Is the Difference Between Private Label and White Label Products?

Private label products are those manufactured by one company for sale under another company’s brand. They are unique to the retailer’s brand and may feature exclusive designs, formulations, or recipes. 

On the other hand, white label products are generic products produced by a manufacturer to be rebranded and sold by multiple retailers with no changes.

What Are the Pros and Cons of a Private Label Business?

Every type of business has its own pros and cons. While the private label business is a highly profitable business model, it has some challenges too. 

Following are the pros and cons of a private label business. 

Pros of Private Label Business 

  • Higher profit margins. 
  • Better brand placement. 
  • Higher chances of repeat orders. 
  • Liberty to choose the specifications of the products. 
  • Less competition within that product. 
  • Better control over the products.

Cons of Private Label Business 

  • Higher investment. 
  • Higher MOQs.
  • Difficult to find the right manufacturers.

What Is the Difference Between Wholesale and Private Label?

Wholesale and private labels are two very different types of business models. In wholesale, you just buy the products in bulk quantities at a lower cost per product and sell them via retail business with smaller quantities at higher prices. 

You just sell the products of any brand or can also sell products that don’t have a brand.

In private labels, you sell the products under your own brand name. The products themselves will be customized as per your instructions. The business model of earning a profit margin will remain the same as that of wholesale. 

You buy your private label products in bulk at a lower price per product and sell smaller quantities at a higher price per product. 

How Much Does Private Label Manufacturing Cost?

Costs for private label manufacturing can vary widely. Factors affecting the price include product complexity, materials, order quantities, fabrication processes, and manufacturer’s policies. 

Generally, investing in higher quantities can lower the cost per unit, but be prepared for initial setup fees and minimum order requirements, which may impact your budget.

You can say that a cost of $1000 will be considered a threshold budget for getting your private label products manufactured. 

Build Your Own Brand with NicheDropshipping

Unlike standard dropshipping models, private labeling allows for greater brand recognition and customer loyalty by offering unique products under your very own brand name.

Benefits of Private Labeling:

  • Brand Exclusivity: Your products won’t be found anywhere else, giving you the edge in a competitive market.
  • Higher Profit Margins: Customized products typically come with the potential for higher profitability.
  • Customer Loyalty: Customers are more likely to return to a brand that delivers a unique, quality product.

Hence, when launching your products under your own brand, selecting the ideal private label manufacturers is a crucial decision.

This is where NicheDropshipping comes to the rescue!

With NicheDropshipping, you start by mapping out your brand’s identity, which involves choosing products that align with your brand’s ethos. 

From there, you proceed to customize your products, which can range from selecting materials to determining packaging design, ensuring that every aspect resonates with your target audience.

To ensure that your private label journey starts off on the right foot, consider what your business needs. Do you require specialized materials, or is eco-friendly packaging a must-have for your brand image? Once you have a clear vision, it’s time to take the next step.

Feel free to request a custom quote from us at NicheDropshipping. Let’s work together to build a brand that stands out!

About the Author

stanley nieh ceo


Over 10 years of experience in foreign trade
Helped 2k+ customers improve their dropshipping businesses

1 thought on “28 Private Label Manufacturers to Start Your Niche Brand Journey in 2024”

  1. Thank you so much for the Excellent information you provided! I definitely got a good perspective on on how to Research and find the right Private Label co to work with, I appreciate the info! Thank you!


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