Wish vs AliExpress: The Ultimate Comparison in 2024

by Stanley


In the dynamic world of online shopping, Wish and AliExpress have emerged as two giants offering seemingly limitless options for consumers and dropshippers alike

As you navigate their expansive catalogs, you’re not just purchasing products but also weighing factors such as pricing, shipping, and customer service—components critical to your satisfaction and success in eCommerce.

Whether you’re looking to start a dropshipping business or simply snag some deals, grasping the differences in their offerings, from buyer protection to product variety and credibility, will steer you towards the ideal choice for your needs. 

This article aims to distill these multifaceted considerations, aiding you in discerning which platform aligns best with your business objectives.

Key Takeaways

  • Wish and AliExpress are major online marketplaces with different strengths for buyers and sellers.
  • Considerations include product variety, pricing structures, and buyer protections.
  • A comparison of features guides you to select the right platform for your dropshipping business.

What Is Wish?


Wish is a vibrant e-Commerce platform that has redefined online shopping with its mobile-first approach. As an online marketplace, it presents a variety of low-cost products, making it a hub for bargain hunters. 

Its visually driven interface provides a unique shopping experience, often compared to browsing through a bazaar with unexpected finds.

Key Features

  • Personalized Feeds: Your shopping experience is customized with products that match your interests and shopping patterns.
  • Blitz Buy: This feature adds excitement to your shopping with a ‘spin to win’ game for additional discounts.
  • Flash Sales: Timed discounts on select products offer high-value deals, creating a rush to purchase before time runs out.


  • Cost-Efficient: You can find products at significantly lower prices than other platforms.
  • User-Friendly App: The app is designed for easy navigation, making your shopping process smooth and enjoyable.
  • Entertaining Format: Shopping on Wish is not just about buying; it’s also about enjoying the process, with games like Blitz Buy that make it fun.


  • Shipping Duration: Products often take a while to arrive, so planning ahead is crucial.
  • Variable Quality: There’s a wide range of product quality, and items may not always meet expectations.
  • Customer Service: The platform has limited support options, which may affect post-purchase satisfaction.

What Is AliExpress?


AliExpress is part of the expansive Alibaba Group and has etched its name as a prominent e-Commerce platform. As a global marketplace, it offers a comprehensive spectrum of products at prices that are often considered competitive. 

Unlike many platforms specializing in B2C or B2B, AliExpress operates on both fronts, accommodating individual shoppers and businesses looking for bulk orders.

Key Features

  • Consumer Protection: Commitment to buyer satisfaction with dispute resolution systems.
  • Vast Product Range: Access to millions of products in over 40 major categories.
  • Multilingual Support: Offers services in multiple languages to serve its global audience.
  • Wholesaler Options: Facilitates B2B transactions with competitive pricing for bulk purchases.


  • Diverse Product Selection: Whether it’s electronics or fashion, you can find almost everything.
  • Reliable Buyer Protection: Ensures that you are covered if there’s an issue with your order.
  • Availability of Wholesale Options: Supports bulk buying, providing an avenue for businesses to source products conveniently.


  • Variable Shipping Costs: Shipping prices can differ greatly depending on the seller and location.
  • Potential for Customs Issues: Orders might face hold-ups at customs, extending delivery times.
  • Language Barriers: While the site offers multilingual support, some nuances may be lost in translation with customer service.

Wish vs AliExpress: Comparison By Features

Product Selection

When exploring the world of online shopping, the array of products you can access is astounding. Both Wish and AliExpress serve as vast marketplaces, each with their unique offerings and specialties. 

Wish prides itself on a user experience filled with an assortment of trending items, focusing on enticing deals and visually-driven browsing. 

However, you may notice that while products are abundant, they heavily target the budget-conscious shopper with an emphasis on affordability. 

This platform could be ideal if you’re looking to attract customers seeking budget-friendly, novel, and impulse-buy products. Wish keeps up with what’s hot and makes it easy to find products that are likely to catch your customers’ eyes. 

Wish vs AliExpress product selection

You can find references to Wish’s product promotion options and fees, which provide insight into tapping into their product selection effectively.

Switching over to AliExpress, you’re looking at a marketplace that not only boasts a vast selection but also delves into both retail and wholesale options. 

The platform is known for a wider variety of products, including electronics, fashion, and home goods, catering to different types of customers. 

AliExpress tends to offer more quality assurance and product diversity, making it a potentially more robust choice for your dropshipping needs if you prioritize variety and quality.

The Verdict

While Wish simplifies the process of finding trendy, affordable items, AliExpress expands your horizons with a broad selection and a focus on quality. 

Product Prices

When comparing Wish and AliExpress, the key factor you’re likely considering is product pricing. You want to know where you can get the best deals for your dropshipping business.

On AliExpress, you’re looking at competitive prices across a wide range of products, which is attributed to lower operational costs. 

Specifically, AliExpress charges sellers a commission of 5-8% on each order. In contrast, Wish’s commission rates are higher, around 15%. This difference can have a noticeable impact on the prices you pay. 

For instance, on products you intend to sell for a $50 price point, the commission on AliExpress would range between $2.50 to $4.00, while on Wish, it would be $7.50. Over time, these costs add up and affect your bottom line.

You may already be aware that both platforms offer discounts, but it’s important to note that these are often tied to specific events or seller promotions. 

An advantage of AliExpress is the opportunity to snag the “Double 11” (November 11th) deals, which can see prices drop significantly.

Wish vs AliExpress product prices

The Verdict

Considering your need for cost-effective purchase options, AliExpress seems to be the more wallet-friendly choice, especially when you’re buying in bulk. 

This is supported by the fact that AliExpress is typically cheaper than Wish, not only in terms of product prices but also operational costs.

Platform Credibility

Both platforms have millions of global users and a wide selection of products, but your experience on each site can vary considerably.

With millions of active buyers, Wish is known for its wide range of affordable products. 

However, Wish has relatively longer shipping time, and the simplicity of listing items on the platform has unfortunately led to a rise in less reputable sellers. 

User reviews often highlight challenges in customer service and product quality, suggesting a mixed level of merchant credibility.

In contrast, AliExpress boasts a vast array of products and competitive prices, and it manages a more consistent reputation for reliability than Wish. 

Despite facing its own challenges with seller credibility, AliExpress is often praised for its buyer protection policies and has a broader base of recognized vendors, which can provide a more secure shopping environment.

The Verdict

In terms of platform credibility, while both Wish and AliExpress have risks, AliExpress currently appears to hold a stronger position in the market based on user reviews and business ratings. 

Buyer Protection

When you’re diving into the world of dropshipping, knowing how the platforms you use protect your purchases is crucial. Both Wish and AliExpress have developed buyer protection policies to offer you peace of mind while shopping.

Wish offers a straightforward policy. If your item doesn’t arrive, isn’t as described, or arrives damaged, they generally offer refunds or a replacement. 

This typically must be requested within 30 days of the delivery date, or the estimated delivery date if the item hasn’t arrived.

Wish vs AliExpress buyer protection

On the other hand, AliExpress extends their buyer protection to 120 days. They have a robust dispute resolution process where you can open a dispute if there’s an issue with your purchase. 

As part of their process, they emphasize not closing the dispute until you’re satisfied with the outcome.

The Verdict

While both platforms provide protection from scams and mishaps, AliExpress offers a longer protection period and a well-defined dispute resolution process. This could be a deciding factor if you prefer to have more time to address any order issues.

Payment Methods

Both platforms cater to a global market, so they offer a variety of payment methods to accommodate buyers from different countries.

AliExpress offers a broader range of payment methods including credit/debit cards (Maestro, MasterCard, Visa), AliExpress Pocket (a sort of gift card), Boleto, and more. 

Although sellers do not universally accept PayPal on AliExpress, it still remains an option for many, alongside other methods like bank transfers and Alipay, which is their primary payment service. 

The diversity and security of payments on AliExpress make it a preferred choice for many shoppers globally. 

Wish mainly promotes its Wish Express shipping option, which is tied to faster delivery and different payment facilities. Similar to AliExpress, Wish accepts major credit and debit cards. 

However, it does not support cash payment or bank transfers, which can limit options for some buyers. 

Despite this, some products can be delivered exceptionally quickly, sometimes in as few as 2 days. 

The Verdict

Both platforms ensure the security of transactions with their own safeguards, but AliExpress edges out with a slightly more diverse range of payment options and functionalities. 

Shipping Times and Costs

You’re likely focused on how quickly you can get products to your customers and at what cost. This section will detail precisely those shipping elements.

Wish vs AliExpress shipping times and costs

Wish typically offers delivery times that range from 15-30 days, and they often have free shipping options available to several countries. 

Some products can even arrive faster through accelerated shipping methods such as FedEx or DHL, but at higher costs. 

For a more expedited service, Wish Express is available, significantly speeding up delivery times with some items arriving in as little as 2 days, although the availability of this option varies by country. 

On the other hand, AliExpress also has a similar standard shipping timeframe as Wish, typically 15-30 days. Like Wish, AliExpress offers free shipping to some countries, which can be quite appealing. 

But, if you’re looking to reduce the wait time, AliExpress provides alternative shipping methods. AliExpress’s shipping cost and time can be a pivotal factor if pricing strategies are a significant aspect of your business model. 

It would be beneficial to browse further details about the shipping times and costs on AliExpress’s official site.

The Verdict

Both platforms offer similar shipping times and options, with the possibility of faster delivery for an additional fee. 

Your choice might depend on the specifics of shipping costs and how often you need faster shipping options for your customers. 

Refund and Return Policy

When shopping online, you want confidence in the refund and return policies. Both Wish and AliExpress offer protection for your purchases, but the specifics of their policies differ.

On Wish:

  • You can return products and get refunds within 30 days of delivery.
  • The buyer is responsible for return shipping costs.
  • You’re eligible for a refund if you don’t receive your order after 30 days from purchase or if the product is damaged, defective, or incorrect.

On AliExpress:

  • They offer a free return service, which includes a comprehensive return policy.
  • You can open a dispute if you’re unhappy with your purchase.
Wish vs AliExpress refunds and returns

The Verdict

In terms of your online shopping experience, AliExpress provides a more robust system for handling returns and refunds. With a free return service and a straightforward dispute process, AliExpress aims to ensure your satisfaction with each transaction. 

Wish’s refund policy is also reliable, but you must cover the return shipping costs, which can sometimes outweigh the value of the item itself. 

Customer Service

Both Wish and AliExpress have support systems in place; however, they each have their own policies and effectiveness that need to be considered.

Wish offers a 30 days refund and return policy for orders that don’t meet customer satisfaction. However, it’s crucial to acknowledge that Wish’s customer service has room for improvement. 

For instance, the response pace has been a common issue among shoppers, as described on niche dropshipping websites.

AliExpress, on the other hand, provides a free return service within 15 days under certain conditions, such as maintaining the original product seals and labels. 

Additionally, user feedback suggests that AliExpress offers more responsive and helpful customer support than Wish.

The Verdict

Considering the policies and customer experiences, AliExpress edges out in front with its responsiveness and helpful nature of service, especially as mentioned on various eCommerce platforms. 

They have proven to provide a level of assurance and reliability that shoppers appreciate, which is essential when deciding where to do business.

Wish vs AliExpress customer support

Wish vs AliExpress: Comparison Table

Product SelectionOffers a wide variety, but more focused on consumer electronics and gadgets.Provides a vast array of products including raw materials and industrial goods.
Product PricesGenerally low-priced items with dynamic pricing based on demand.Competitive pricing, often lower for similar products due to direct manufacturer sales.
Platform CredibilityKnown for casual shopping with a significant market share.Recognized as a global marketplace with a reputation for a broader range of goods.
Buyer ProtectionPolicies in place but often considered less comprehensive than AliExpress.Offers a robust buyer protection system with a full money-back guarantee.
Payment MethodsSupports major credit cards and PayPal.Accepts a wide range of payment options including AliPay, a secure and preferred method.
Shipping Times and CostsExpedited shipping with Wish Express can be faster but more limited globally. Shipping times can vary extensively.Shipping options might be slower but more consistently available worldwide, with options for faster delivery like FedEx and DHL.
Refund and Return PolicyOffers refunds and returns, terms vary by seller.Has a clear and more uniform refund and return policy across sellers.
Customer ServiceProvides customer support, but response times can vary.Known for better customer service with more reliable communication channels.

Frequently Asked Questions

In this section, you’ll find direct answers to common inquiries about AliExpress and Wish, giving you a clearer idea on which platform might suit your dropshipping business better.

Is AliExpress Like Wish?

Yes, AliExpress is similar to Wish in that they both offer a vast array of products at very competitive prices, typically sourced from Chinese manufacturers and sellers. 

However, AliExpress also provides an extensive range of wholesale purchases, making it a versatile option for dropshippers who need to buy in bulk.

Which Platform Is Safer, AliExpress or Wish?

Both AliExpress and Wish have taken steps to ensure customer security and provide a safe shopping experience. 

AliExpress offers Buyer Protection, which covers your purchases from click to delivery, while Wish enforces strict standards for merchants and offers refunds for items that don’t match the description or don’t arrive.

Is AliExpress Cheaper than Wish?

Typically, AliExpress offers lower prices than Wish due to lower commission rates charged to sellers. AliExpress’s commission rate is around 5% compared to Wish which can go up to 15%. 

This generally results in cheaper prices on AliExpress, as sellers don’t have to increase their prices as much to cover fees.

Why Is AliExpress So Cheap?

AliExpress is able to offer low-priced products because it’s an online marketplace that connects buyers directly with Chinese manufacturers and wholesalers, eliminating the middleman. 

The lower commission rates, vast competition among sellers, and high volume of sales contribute to the affordability of products on the platform.

Wish vs AliExpress: Which Is Best For Dropshipping?

When you’re looking to make money online through dropshipping, picking the right platform is crucial. Wish and AliExpress are popular choices, each with its unique features.

Wish is consumer-oriented and offers a simplified shopping experience. Products on Wish may appeal to businesses targeting B2C markets. 

However, Wish charges a 15% fee on the total value of a customer’s order, potentially impacting your margins.

AliExpress, conversely, is recognized for its dropshipping services. This platform is part of the Alibaba group, which is renowned for facilitating long-term profitable growth for dropshippers. 

What sets it apart is the native support for dropshipping, with a diverse range of products at more competitive pricing. AliExpress also provides tools like Alitools for tracking product pricing, crucial for maintaining profit margins.

Both platforms allow you to dropship for free without upfront inventory costs. However, shipping times can be similar, usually 15-30 days for delivery, with faster methods available via FedEx and DHL.

Considering the specific needs of dropshipping, AliExpress emerges as the better option due to its tailored services, pricing advantages, and support for dropshippers.

If you seek to venture into dropshipping from China and require personalized services, feel free to request a sourcing quote from us at NicheDropshipping.

About the Author

stanley nieh ceo


Over 10 years of experience in foreign trade
Helped 2k+ customers improve their dropshipping businesses

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