Did you know that 76% of online shoppers use social media, including Facebook, to discover new products? For eCommerce entrepreneurs, this presents a golden opportunity to find and market winning products on Facebook.
Finding winning products can significantly boost your store’s sales and customer engagement. Through this article, you will learn various methods to identify products that are likely to be successful.
Stay tuned to discover effective strategies and tools to help you find those high-demand products that can transform your dropshipping business.
What Is a Winning Product on Facebook?
Winning products on Facebook are characterized by these key traits:
- High Demand: Tools like Facebook’s search bar can help you gauge interest; search terms like “50% off” often highlight popular items.
- Limited Competition: Use platforms which offer data-driven insights to ensure your product isn’t oversaturated in the market.
- Profit Margins: High-margin products allow you to invest more in marketing while still making a profit.
- Engagement: Products that naturally generate likes, shares, and comments on ads tend to perform better.
However, every product that has thousands of likes and shares is not necessarily a winning product. There are certain checks that you need to consider before deciding that a product is winning or not.
Following are the criteria that can inch you closer to deciding whether a product is a winning dropshipping product or not.
Check the Upload Date
The upload date of a Facebook post or ad should not be more than a year. Many circumstances change within a year. A product might get saturated within months.
Look out for metrics like engagement and views. If they are quite encouraging but the date of the post is quite old. It may not be your best call.
The competition on dropshipping is so aggressive that you might see a product getting saturated within days. That’s because there are so many people doing dropshipping nowadays.
So, it is always advisable that the upload date should be within the last few months. The closer the better.
Check the Engagement
You need to check the engagement of the Facebook post. If the post has many likes, comments, and shares, that would mean that people are getting crazy about that product.
Check the Region of the Facebook Post
While trying to find your winning product, you will notice that there are Facebook posts that have crazy engagement. But that’s not enough. You need to check which region of the world that post is getting the engagement from.
For example, if a Facebook post is very famous in Nigeria, it could be a region-specific product. Or a person in Nigeria might have imported the product in bulk quantity and have advertised in his own country only.
In that case, you cannot term it as a winning product as you would most probably be targeting different parts of the world.
But how to check if the product is region-specific? You can read the comments and check the region of the engaged people. You will have a better idea about the region by doing so.
Check the Content of Comments
Sometimes, there may be a lot of engagement on a flop product too. If a product has a funny aspect, people might relate it to each other by tagging their peers. Again, you can check this out manually by reading a few of the comments.
Pro Tip: Check if many comments are asking for the price of the product. In that case, you could consider that a legitimate product.
Check the Buy Now Link
Try clicking the product link or a Buy Now link to know more about the website. If it seems to be a local website, then you may have to drop the idea of taking that product as a winning one.
If the website looks professional and targets international customers, then there’s a good chance that the product qualifies for being a winning product.
Tools for Finding Winning Products on Facebook
Finding winning products on Facebook can be enhanced with several effective tools. Each tool provides unique features that aid in your product research and marketing strategy.
Facebook Ads Library
Facebook Ads Library is a free tool provided by Meta, making it easier for users to explore and analyze ads.
How to Use Facebook Ads Library
- Search Ads by Keywords: Enter specific keywords in the search bar related to the products you’re interested in. This will showcase all active ads containing those keywords.
- Filter and Sort: Use the filters to narrow down your search by date, region, and ad type. This ensures you see the most relevant ads for your research.
- View Ad Details: Click on an ad to see details such as the ad’s performance metrics, the number of variations, and the platforms it runs on.
How to Analyze Ads
- Ad Creatives: Look at the visuals and texts used to understand trends. High-performing ads often have eye-catching graphics and clear messages.
- Ad Targeting: Notice the demographics targeted by successful ads. This includes age range, gender, and location.
- Call to Action (CTA): Examine the CTAs used. Effective CTAs can drive higher engagement and sales.
Benefits of Using Facebook Ads Library
- Transparency: You can see all active ads from any advertiser, providing insights into competitors’ strategies.
- Trend Spotting: Identify trending products quickly by noticing frequently advertised items.
- Performance Insights: By seeing metrics like engagement, you can determine which products are resonating with audiences.
AdSpy Tools
AdSpy is another great tool that is not only meant to search for dropshipping ads but it can search any kind of advertisement for you across different platforms including Facebook.
You can make use of this tool for searching the ads to find winning products on Facebook.
It has the following amazing features.
- Filter by ad text
- Filter by video ads
- Filter to show ads for Shopify
- And much more
You can sort results by most viewed, popularity, likes, shares, comments, and duration of the videos, etc.
The best part about this tool is that you can also look for the ads in terms of targeting options. For example, you can filter the ads that were meant to be targeted towards the US audience.
PowerAdSpy
PowerAdSpy lets you inspect ads on multiple platforms beyond Facebook, including Instagram, Google, Reddit, and Quora. It’s considered one of the most comprehensive ad spy tools available, starting at $29.99 per month.
BigSpy
Big Spy is another strong tool to search for winning ads. You have the liberty to choose from multiple options this tool provides. It works for multiple platforms including Facebook, Instagram, and other social media platforms.
The salient features of this tool are mentioned below.
- You can search by phrases or keywords.
- You can search specifically for eCommerce ads.
- Option to search ads for platforms like Shopify, Bigcommerce, and Woocommerce, etc.
- Filter results for engagement, video type, and ad upload date, etc.
You will come to know the power of this tool once you start using it. The best part about this tool is that you can also use it for free with limited features.
Here’s a quick comparison of key features:
| Tool | Platforms Supported | Starting Price |
| AdSpy | Facebook, Instagram | $149/month |
| PowerAdSpy | Facebook, Instagram, Google, Reddit, Quora | $29.99/month |
| BigSpy | Facebook, Instagram, Google, Twitter, TikTok | $9/month |
Social media analytics tools play a crucial role in eCommerce. These tools help you track product performance and spot emerging trends on Facebook.
Understanding how your products engage users can lead to better decision-making and increased sales.
Sprout Social offers comprehensive analytics and reporting features. It allows you to monitor how well your Facebook posts perform.
Use it to identify high-engagement posts and successful ad campaigns. It even helps you track when your brand name gets mentioned online.
Hootsuite
Hootsuite is another popular choice for social media managers. This tool not only schedules posts but also provides detailed analytics.
You can see the number of likes, shares, and comments your posts receive. Hootsuite’s analysis helps you tailor your content to maximize engagement.
Socialbakers delivers insights into audience behavior. It helps you understand which products are trending and why. With its user-friendly dashboard, you can track key performance indicators (KPIs) like engagement rate, reach, and impressions.
Product Research Software
When looking for winning products on Facebook, using the right product research software can make a huge difference. Using product research tools like these also helps save time and reduce risks by providing real-time market data.
Jungle Scout
Jungle Scout is one of the top tools. It offers a range of features to help you find profitable products.
Jungle Scout provides detailed analytics and helps you identify trending products in various niches. Narrowing down your search to specific subcategories can reveal hidden gems.
Helium 10
Another popular choice is Helium 10. This software is widely used for Amazon sellers but is equally valuable for Facebook marketplace research.
Helium 10 includes tools like the Black Box, which can filter products based on various criteria such as monthly sales, price, and reviews. These filters help you pinpoint trending items.
AMZScout
For dropshipping, AMZScout is very effective. AMZScout’s extension allows you to analyze product demand directly on Amazon, which can be useful for Facebook as well.
You can see sales estimates, historical trends, and competition levels, giving you the data you need to make informed decisions.
Here’s a quick comparison table:
| Software | Key Feature | Best For |
| Jungle Scout | Detailed analytics, niche searching | Finding profitable niches |
| Helium 10 | Black Box, detailed filters | Amazon & Facebook research |
| AMZScout | Sales estimates, competition analysis | Dropshipping products |
Chrome Extensions
Using Chrome extensions can significantly enhance your ability to find winning products on Facebook. These tools provide detailed insights and make the search process more efficient.
AliHunter
AliHunter is a popular extension that helps you track competitors and see which products are selling best. It offers detailed information about product performance and seller data. With over 10,000 users, it’s a favorite among dropshippers.
Commerce Inspector
Commerce Inspector offers real-time data on what eCommerce stores are selling.Â
It can show you product catalogs, traffic stats, and even the ad campaigns driving traffic to those products. This extension is an asset with positive feedback from over 50,000 users.
Ecomhunt
Ecomhunt helps you discover winning products by showing you daily trending products. It includes valuable marketing data such as Facebook ads, analytics, and profit margins. With a user base of over 100,000, Ecomhunt is ideal for keeping up with market trends.
Minea
Minea is an advanced market research tool. It tracks ads on multiple platforms like Facebook and TikTok, enabling you to find profitable products quickly. The AI-powered features can save time and boost profits.
MagicBrief
MagicBrief is an extension that saves and analyzes ads from Facebook and TikTok. It extracts scenes to create new storyboards, making it easier for you to plan successful ad campaigns.
These extensions are powerful tools that can streamline your product research and help identify the most promising products to sell.
Manual Methods to Find Winning Products on Facebook
Analyzing Facebook Marketplace
When analyzing Facebook Marketplace for winning products, start by identifying popular and trending items. You can use the tools above to find top-selling items. These tools help spot high-demand products quickly.
- Filter by Category: Narrow down your search by selecting specific categories that interest you.
- Sort by Price and Location: Use these filters to find products within your budget and area.
- Keyword Optimization: Use specific keywords related to trending products to refine your search.
Image and Description Quality
Look for listings with high-quality images and detailed descriptions. Better listings often indicate reliable products. Needless to say, a product with multiple clear photos and a comprehensive description usually performs well.
Example: An item listed with “Brand new, high-quality material, available in multiple colors” is more trustworthy than one with “Brand new”.
User Reviews and Ratings
Pay attention to user reviews and ratings. Products with higher ratings and positive feedback are more likely to be winners.
Joining Facebook Groups
Joining Facebook groups is a smart way to discover winning products. These groups often share success stories and popular items.
Steps to Join Facebook Groups
- Log into Facebook.
- Click on “Groups” in the left menu from your Feed.
- Use the “Discover” tab to see suggested groups.
Explore groups specific to your niche. For instance, dropshipping groups often discuss trending items and provide valuable insights.
Benefits of Joining Relevant Groups
- Trend Analysis: Members of these groups frequently discuss the latest trends and hot-selling products.
- Product Insights: You can get genuine feedback on products from real users.
- Networking: Connect with other entrepreneurs to exchange tips and strategies.
Consider joining these types of Facebook groups:
- eCommerce Groups: Focus on general product trends and market shifts.
- Dropshipping Groups: Offer specific advice on suppliers and logistics.
- Review Groups: Users share detailed reviews and experiences.
Monitoring Influencers and Pages
Periodically monitoring influencers and popular Facebook pages is a key way to identify trending products and understand consumer preferences. Influencers often review and promote new products, giving you early insight into market trends.
Here are some tips to identify relevant influencers and pages:
Niche Influencers
Look for influencers who are specific to your niche. For example, if you’re in the fitness industry, follow fitness trainers and health bloggers.
Engagement Rates
Focus on influencers with high engagement rates rather than just high follower counts. This can be tracked using various tools to see how their audience interacts with their posts.
Authenticity
Ensure the influencers have a genuine following. Tools like BuzzSumo can help you check the credibility by analyzing their social media activity.
Utilizing Facebook Search
To find winning products on Facebook, start by using the platform’s search bar effectively.
First, type in relevant keywords like “50% off” or “free shipping“. These terms often lead to advertisements with high engagement.
Using filters helps narrow down search results. Focus on recent posts by selecting the “Most Recent” filter. This ensures you are looking at up-to-date products.
Using the Videos section can also be beneficial. Video ads tend to have higher engagements, giving you an idea of what products are trending.
Creating a list of specific keywords related to your niche can improve search results. Examples include terms like “flash sale”, “exclusive deal”, or “trending now”.
Additionally, consider searching for related pages and groups. Join these groups to see what products are gaining attention.
Monitoring the comments section of popular posts can provide insight into customer sentiments and potential product demand.
Tips for Evaluating Potential Winning Products on Facebook
To maximize your chances of finding winning products on Facebook, you need to evaluate several key factors like market demand, competition, customer reviews, and profit margins.
Each of these aspects offers valuable insights into the product’s potential success.
Market Demand Analysis
Assessing market demand helps you determine if there is a significant audience for the product. Utilize tools like Google Trends and Facebook Insights to analyze search volume and social media mentions.
High engagement metrics, such as likes, shares, and comments, indicate strong interest.
Competition Assessment
Evaluating competition involves analyzing how many other sellers are offering the same product.
Tools like Facebook Ad Library allow you to see the frequency of ads for similar products, providing insight into market saturation. A highly competitive market can make it harder to stand out.
Product Reviews and Feedback
Analyzing reviews and customer feedback is crucial for understanding product quality and customer satisfaction. Look for products with predominantly positive reviews on Facebook and other eCommerce platforms like Trustpilot and Sitejabber.
Create a summary table to track pros and cons mentioned in reviews. This helps you identify consistent issues that either need to be addressed or could make or break the product’s success.
Cost and Profit Margin Calculation
Calculating the cost and profit margin involves breaking down the sourcing costs, shipping fees, and selling prices.
Use the formula:
Profit Margin = (Selling Price – Cost Price) / Selling Price
to determine profitability.
Ensure your calculated margins are healthy enough to cover all expenses while still allowing room for profit. Tracking these metrics ensures sustainable growth for your eCommerce ventures.
Examples of Winning Products
Discovering successful products on Facebook requires understanding what buyers are looking for, current trends, and timing. Here are some specific examples of products that perform well in different categories.
High-Demand Categories
Tech Gadgets
Tech gadgets consistently attract buyers on Facebook. Wireless earbuds, smart home devices, and phone accessories are particularly popular, and they often feature in bestselling items on the Facebook Marketplace.
Home and Kitchen Items
Home and kitchen items are another profitable category. Products like air fryers, robotic vacuum cleaners, and high-quality kitchen knives generate substantial interest. These items often appeal to a broad audience, from families to singles, due to their practicality.
Smart home devices, like smart plugs and LED light strips, also attract buyers. These products enhance home convenience and aesthetics, making them sought-after items on Facebook.
Fashion Accessories
Fashion accessories such as watches, handbags, and jewelry appeal to a large audience, especially when they align with current fashion trends. Items like minimalist watches and eco-friendly handbags are trending now.
Vintage and handmade jewelry also see high demand due to their unique appeal. Fashion-conscious buyers on Facebook are always on the lookout for trendy and stylish accessories.
Seasonal Products
Holiday Decorations
Holiday decorations have a peak buying season that can yield significant profits. Items like Christmas lights, Halloween costumes, and Easter decorations see a surge in demand around their respective holidays.
Consumers often look to platforms like Facebook for unique decoration ideas and deals during festive seasons. Offering limited-time promotions can help boost sales in this category.
Summer Essentials
Summer essentials such as swimwear, beach towels, and portable coolers become hot commodities during summer months. Products like inflatable pools and outdoor grills are also popular.
Due to the seasonal nature, timely marketing is crucial for maximizing sales. These items provide solutions for summer activities and outdoor enjoyment, making them favorites among Facebook shoppers.
Niche Products
Eco-Friendly Items
Eco-friendly products are gaining traction as more consumers prioritize sustainability. Items like reusable straws, bamboo toothbrushes, and organic skincare products see increasing demand.
Shoppers are drawn to environmentally friendly options, and this growing trend is reflected in the success of these products on platforms like Facebook. Highlighting the benefits can attract conscious consumers.
Pet Accessories
Pet accessories such as pet grooming kits, interactive toys, and comfortable pet beds are highly popular. These items cater to pet owners who are always looking to pamper their furry friends.
Innovative products like automatic feeders and smart pet collars attract tech-savvy pet owners. Pet accessories remain a winning category on Facebook due to the emotional bond between owners and their pets.
Frequently Asked Questions
Here are answers to some common questions about finding winning products on Facebook. These insights will guide you through automation tools, popular dropshipping stores, identifying trends, and sourcing product videos.
Can You Automate the Process of Finding Winning Products on Facebook?
Yes. There is a way to automate the process of finding winning products on Facebook. This method is not automated but you need to do some manual work to automate a process sometimes.
In addition to using the tools that are mentioned above, there is a simple way of getting it done from someone else.
You can hire the services of a freelancer who has the skill and experience in finding winning products from Facebook. You can hire such a freelancer from the platforms like Upwork and Fiverr, etc.
What Are the Famous Dropshipping Stores on Facebook to Find Winning Products?
There are a few famous dropshipping stores that you can follow to check for their products. We have tried to mention the Facebook pages that offer a wide range of products. They keep on launching different Facebook ads.
You can follow them and look for high-profit margin products on Facebook. They are as follows.
ShutUpAndTakeMyMoney
This is also an eCommerce website that also runs its page with the same name. Although the list of the products offered on this website is quite huge, you will mostly find gifts and toys here on this page.
It also operated as a Facebook shop with prices of the products mentioned against them. You can utilize the ideas floated by this Facebook page to find your next winning product.
Digitaltrends
As the name suggests, this is a page that offers products like gadgets and digital items. You will have a great advantage in using this Facebook page to get ideas related to this niche.
Odditymall
It is a great website that offers a huge variety of products. It has a massive Facebook following which shows that people are already interested in the products that they display.
You can follow this page or visit this website to see the new products as you will get better images and displays of products as compared to websites like AliExpress.
It has multiple other pages as well. They are related to the main page. They include the following.
- Odditymall – Parents
- Odditymall – Outdoors
- Odditymall Daily
- Odditymall – Pets
How Can You Find Trending Products on Facebook?
Trending products have a lot of potential to be a winning product. There is no direct way of finding a trending product on Facebook. But you can still strive to find what’s trending on Facebook.
You can do that by combining Google trends with Facebook. When you write down the products that you had searched on Facebook, you can check them in Google trends to see if they are trending or not. Take the example of the recent winning product i.e. posture corrector.
Facebook was recently bombarded with advertisements of posture correctors. If you check the ads for this keyword, you will find the ads with crazy engagement.
But if you check the data from Google trends, you will come to know that people have lost interest in this item over the past few months.
So, if you want to know what’s trending on Facebook, you need to verify that from Google trends as the data from Google trends is quite relatable to that of Facebook.
Some tools are also used to find the trending products on Facebook. A few of them are mentioned below.
Amazon Bestsellers
Amazon is truly a world leader in eCommerce. So, why not learn from its trends? You can check for Amazon Bestsellers and you will find tons of product ideas. Search those products on Facebook and AliExpress and there you go!
If you dig down deep into the categories, you will surely find your winning product.
Commerce Inspector
Commerce Inspector is a great tool to find hot and trending products on a website. When you move on to a link from a Facebook ad, you may need this tool to analyze the online store’s top-selling and trending products.
To do that, you just need to install the Commerce Inspector Google Chrome Extension. So, when you are on that website, you will have to click this extension. It will tell you all the details that you require to decide whether a product is trending or not.
Sell the Trend
You can also use this tool to find trending products on Facebook. This is a paid tool and it helps you find what is trending on Facebook.
You can easily find dropshipping winning products on Facebook by using this tool.
How Do I Find Dropshipping Product Videos?
Most of the successful Facebook ads are in video formats. It is quite easy to convince a person to buy a product by showing it in a video. You can utilize the Facebook watch feature for this purpose.
Just write the keywords mentioned above and search for the video ads. Ignore the ones that do not look like dropshipping products and move on until you find your winning product.
Pro Tip: Make use of the filters while you search for the videos. You can sort your results by newest videos or by the date the videos had been posted.
Wrapping Up: Key Strategies to Find Winning Products on Facebook
So, you have read about all the smart techniques to find winning products on Facebook. We hope that this article would have added to your knowledge. We make sure to make dropshipping easier for aspiring and existing dropshippers.
If you think we should have answered some additional questions regarding the topic, do let us know in the comments. We value the feedback and respond to the queries from our readers quickly.
For any other information or a dropshipping service, you can submit a sourcing request to us at NicheDropshipping and our agent will be right there to assist you with everything.
