The Best Guide to Finding TikTok Winning Products in 2024

by Stanley

The Best Guide to Finding TikTok Winning Products in 2024

TikTok has rapidly emerged as a powerful platform for product discovery and viral marketing, making it essential for dropshippers to stay ahead of trends. 

Finding TikTok winning products can significantly boost your business, with popular items often quickly selling out. 

By understanding the platform’s algorithm and leveraging the right tools, you can identify products that have a high potential for success.

In this blog post, you’ll learn how to find and promote these “winning products” by exploring effective methods such as utilizing trending hashtags like #TikTokMadeMeBuyIt and collaborating with influencers. 

Additionally, you’ll discover how to use product research tools and analyze top-performing ads to streamline your search process.

Stay tuned to equip yourself with practical strategies and insights to capitalize on TikTok’s dynamic trends and elevate your business performance.

Key Takeaways

  • Utilize trending hashtags and collaborate with influencers.
  • Use product research tools and analyze top-performing ads.
  • Leverage TikTok’s dynamic trends to elevate your business.

Understanding TikTok’s Algorithm

Tiktok winning products

TikTok’s algorithm plays a crucial role in determining what content gets seen. It relies heavily on user engagement metrics like likes, comments, shares, and watch time.

Engagement is a primary factor. Videos with high engagement are more likely to appear on the For You Page (FYP). Keep this in mind when creating content to boost visibility.

Key Components Influencing the Algorithm

  1. Engagement Metrics: Likes, comments, shares, and watch time.
  2. Keywords and Hashtags: These help the algorithm categorize content appropriately.
  3. User Interaction History: What users have previously liked or shared.
  4. Device and Account Settings: Language preference, location, and device type.

Using relevant keywords and hashtags in your videos helps TikTok understand your content. Having a strong TikTok SEO strategy can significantly increase your chances of getting noticed.

Steps to Refresh Your FYP

  • Open TikTok.
  • Tap “Profile.”
  • Go to “Settings and privacy.”
  • Select “Content preferences.”
  • Tap “Refresh your For You feed.”

This fresh start can help you see new trends and popular products, which can be valuable for finding winning products.

Analyzing Trending Products

Monitoring trending products on TikTok is essential. Tools and features like TikTok’s Ad solutions and influencer marketing can help. Look at how users interact with these products to gather insights.

Leveraging these aspects can improve your strategy. For instance, high engagement on a specific type of product could indicate a strong market demand, guiding your next steps in product selection.

5 Features of TikTok Winning Products

Finding winning products on TikTok involves identifying items that stand out, catch the eye, and encourage engagement. These products often have unique features, strong visual appeal, and align well with current trends.

Viral Appeal

For a product to go viral on TikTok, it must be unique and trendy. Products that evoke strong emotional responses—whether through surprise, joy, or curiosity—tend to perform exceptionally well.

Viral appeal on Tiktok

This emotional connection compels users to share the product with their followers.

A viral product also often meets an unmet need or offers a new, innovative solution. Think about items that have a wow factor or solve a common problem in a novel way. These qualities make the product shareable and likely to gain traction quickly.

Visual Impact

Visual aesthetics are critical on TikTok. Products with strong visual appeal can capture attention within the first few seconds of a video. High-quality visuals, vibrant colors, and distinctive designs help in grabbing viewers’ interest.

Consider featuring products in well-lit, high-resolution videos. Highlight key features through close-ups and dynamic angles. Use contrasting colors and minimal backgrounds to make the product stand out. 

Visual storytelling can also enhance the product’s perceived value, making it more attractive to potential buyers.

User-Generated Content Potential

Products that encourage user-generated content (UGC) can gain significant visibility. When users create their own videos featuring your product, it acts as a form of social proof and organic promotion.

For instance, challenge or trend-based products often see higher UGC. Items like makeup kits, fashion accessories, and DIY tools inspire users to create tutorials, reviews, and unboxing videos. 

These videos increase product exposure and foster a community of engaged users. Encourage customers to share their experiences on TikTok by offering incentives or running contests.

Trend Compatibility

Aligning products with current TikTok trends can significantly boost their potential to go viral. Monitoring tools like TikTok’s Discover page and third-party apps can help identify emerging trends.

Use these trends to guide your product selection and marketing strategies. For example, if sustainability is trending, eco-friendly products might see increased interest. 

Adapt your products to fit into trending challenges, hashtags, or popular formats. This alignment not only increases visibility but also enhances relatability to your target audience.

Trend compatibility


Affordability plays a crucial role in driving TikTok sales. Lower-cost products are more likely to result in impulse purchases, especially among TikTok’s younger demographic.

Products priced between $10 and $30 are often seen as low-risk buys, making them attractive for quick decisions. Highlight the cost-effectiveness and value of your product in videos to persuade potential buyers. 

Moreover, affordable products tend to get shared more, multiplying their reach without additional advertising costs.

Selecting inexpensive yet high-quality items can strike a balance between profitability and customer satisfaction.

How to Find TikTok Winning Products

1. Using Hashtags and Trends to Discover Products

To find TikTok winning products, start by exploring hashtags and trends. Hashtags like #TikTokMadeMeBuyIt lead you to currently popular products. Searching for this hashtag reveals a variety of trending items, catering to different niches.

Steps to Leverage Hashtags

  1. Open the TikTok app.
  2. Use the search bar to type in popular hashtags.
  3. Examine videos under these hashtags for high engagement.

Trending challenges and viral videos also highlight products gaining traction. For instance, the Discover Page is crucial as it features trending hashtags, challenges, and videos that can provide insights into popular products.

Popular Hashtags to Track

#TikTokMadeMeBuyItFind trending products
#trendalertSee latest trends
#viralproductsIdentify products going viral

2. Leveraging Influencers and KOLs/KOCs

Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) play a significant role in product discovery on TikTok. They shape consumer preferences and trends by sharing their genuine experiences with products.

KOLs are experts or influential figures in specific fields. They have a large following and their recommendations hold substantial weight. For example, a beauty guru with millions of followers can make a skincare product go viral.

KOCs, on the other hand, are everyday consumers who provide honest reviews. Their smaller but highly engaged audiences value their authenticity.

Leveraging influencers

Tips for Collaborating with Influencers

  1. Identify Relevant Influencers: Look for influencers who align with your brand values and target audience. 
  2. Foster Genuine Relationships: Build long-term relationships rather than just transactional partnerships. Engaged influencers can become brand ambassadors, continuously promoting your products.
  3. Create Engaging Content: Work with influencers to create authentic and entertaining content. TikTok thrives on creativity; thus, innovative, original videos can lead to higher engagement.
  4. Track Performance: Use metrics like views, likes, comments, and shares to measure the success of collaborations. This data helps refine future strategies.
  5. Utilize TikTok’s Ad Solutions: Features like Branded Hashtag Challenges and In-Feed Ads can amplify the reach of influencer partnerships.

Leveraging the power of KOLs and KOCs can significantly enhance your product’s visibility on TikTok. Engage with influencers strategically to identify and promote products that resonate with your audience.

3. Utilizing Product Research Tools

To uncover winning products on TikTok, various product research tools can assist you in identifying trends and profitable items.

1. Drop Point

Drop Point allows you to spy on competitors’ ads. Simply enter keywords to see the most successful ads and products. This helps you understand what’s currently in demand.

2. Seller Count

Seller Count provides data on product sales volume and revenue. Monitor daily, weekly, and monthly sales data to identify thriving products.

Sales VolumeNumber of units sold
RevenueTotal earnings from sales
Trending RankPopularity ranking in various charts

3. Minea

Minea specializes in tracking TikTok ads, helping you see what competitors are promoting. For example, you can review data on competitors’ ads.

4. PipiAds

PipiAds offers insights into popular and trending TikTok ads. You can search for specific products and analyze their performance metrics. This helps you spot products that resonate with users.

Utilizing product research tools

5. AdSpy

AdSpy is a comprehensive tool for researching social media ads. Use filters to narrow down your search by date, platform, and more. Track ad performance to identify high-demand products.

By using these tools effectively, you can:

  • Monitor competitors’ activities
  • Analyze product performance metrics
  • Spot trends early on
  • Make data-driven decisions

Integrating these tools can significantly enhance your product research process, helping you find potential winning products on TikTok.

4. Analyzing Top-Performing Ads

To analyze top-performing ads on TikTok, start by examining key metrics such as views, likes, shares, and comments.

Use the TikTok Ads Library for insights on successful ads in your niche. Look for patterns in popular content, including common themes, visuals, and soundtracks.

Crafting effective ads involves several critical steps:

  1. Assess Engagement Metrics: Track metrics like impressions, click-through rates (CTR), and cost per click (CPC). Higher engagement often signals a winning product.
  2. Identify High-performing Content: Look at videos with the highest interaction. 88% of users believe sound is crucial on TikTok, so consider the soundtrack and music choices.
  3. Monitor Ad Breakdowns: Use platforms like to breakdown campaign data. Analyze demographics, geographic locations, and times of day your ads perform best.
  4. Analyze Audience Insights: Determine who engages most with your ads. Age, gender, and interests play a significant role. The Creative Best Practices blog from TikTok highlights the importance of tailoring your message to your target audience.
  5. Leverage Hashtag Analytics: Identify trending hashtags using some tools. Effective hashtags can significantly boost your ad visibility.
  6. Compare Costs and Returns: Review your spending and compare it with the returns. Metrics such as cost per action (CPA) and conversions are essential to gauge profitability.

Here’s a quick reference table for these metrics:

MetricWhat It Measures
ImpressionsNumber of times your ad is shown
CTRClick-through rate, indicating user interest
CPCCost per click, to gauge ad efficiency
CPACost per action, useful for calculating ROI
EngagementLikes, shares, comments – measures interaction

By systematically analyzing these aspects, you can identify what works and pinpoint TikTok winning products effectively.

5. Engaging with TikTok Communities and Groups

Engaging with Tiktok communities

Engaging with TikTok communities and groups is critical for discovering winning products. Active participation allows you to observe trends and understand user preferences firsthand. 

You gain valuable feedback and insights by interacting and building relationships within these communities.

TikTok users are highly engaged, watching videos for an average of 52 minutes per day. This high engagement allows you to identify popular products quickly.

Tips to Engage Effectively

  1. Comment on Videos: Leave thoughtful comments on popular videos. This will increase your visibility and help you understand the content that resonates with the audience.
  2. Follow Relevant Accounts: Track influencers and key content creators in your niche. Influencers often highlight trending products and new innovations.
  3. Participate in Challenges: Join TikTok challenges relevant to your products. Participation in challenges can generate interest and showcase how your products fit into current trends.
  4. Use Hashtags: Follow and use trending hashtags related to your niche. Hashtags help you discover viral content and engage with a broader audience.
Comment on VideosBuilds visibility and engagement with the community.
Follow InfluencersKeeps you updated on trending products and content.
Join ChallengesShowcases your product to a wider audience.
Use HashtagsHelps discover and connect with trending topics.

By adopting these engagement strategies, you can stay ahead of trends and quickly identify potential winning products on TikTok. 

This proactive approach in engaging with communities and groups ensures you tap into the latest market preferences and consumer interests.

6. Utilizing TikTok Analytics and Insights

TikTok analytics is a powerful tool for identifying trending content and products. You can make informed decisions to enhance your eCommerce strategy by leveraging the insights provided.

To begin, navigate to TikTok’s analytics section. You can access this by going to your profile, tapping the three dots in the top right corner, and selecting “Creator Tools.” From there, choose “Analytics.”

Tiktok analytics

Review the Overview tab, which displays data on video views, followers, and profile views over a selected timeframe. Note spikes in engagement, as these can indicate successful content that resonates with your audience.

In the Content tab, you see detailed metrics for individual videos. Pay special attention to the number of views, likes, comments, and shares each video receives. Videos with high engagement can hint at trending products or themes.

The Followers tab provides demographic insights into your audience, such as gender and geographic location. Understanding your audience helps tailor your product offerings to their preferences.

Using these analytics, you can identify trending hashtags and challenges. For example, TikTok’s Discover page often highlights trending hashtags. Analyze these trends to determine potential winning products.

Video ViewsTotal number of views your videos receive
LikesNumber of likes per video
CommentsNumber of comments per video
SharesNumber of times your video is shared

Leverage external tools for comprehensive insights. Tools like Kalodata offer user-friendly interfaces and detailed analytics, helping you track product performance on TikTok.

7. Reviewing Customer Feedback and Comments

Paying attention to customer feedback and comments on TikTok can reveal valuable insights about winning products. Users often share their experiences, both positive and negative, which can help gauge a product’s popularity and quality.

Create a habit of regularly monitoring the comments section on popular TikTok videos related to your niche. Look for frequently mentioned products, which often indicate high interest and satisfaction.

Engage with users who leave detailed reviews. Their firsthand experiences can shed light on what makes a product stand out or what improvements are needed. Replying to these comments can also build trust and show that you value customers’ opinions.

Tiktok customer feedback and reviews

Use tools like Pipiads or Minea to analyze trends in customer feedback. These platforms provide access to large databases of TikTok ads, helping you see which products are consistently receiving praise or criticism. 

Keep an eye out for user-generated content (UGC). Positive UGC often means that the product resonates well with the audience. Encourage your followers to share their reviews and tag your profile, creating a loop of authentic feedback.

Checklist for Monitoring Feedback

  • Read Comments: Stay active in the comments section.
  • Identify Trends: Look for repeated mentions.
  • Utilize Tools: Leverage platforms like Pipiads and AdSpy.
  • Engage: Respond to detailed reviews.
  • Encourage UGC: Foster a community of reviewers.

By systematically reviewing feedback and comments, you can identify patterns and make data-driven decisions to find winning products on TikTok.

8. Observing Seasonal Trends and Events

Seasonal trends and events can be a goldmine for discovering winning products on TikTok. You can significantly boost your sales by aligning your product strategy with these periods.

Key Seasons to Watch

  • Winter Holidays: Products like Christmas decorations and gifts tend to go viral in November and December.
  • Back-to-School: From July to September, school supplies and dorm essentials often trend.
  • Summer: Pool accessories and travel gear gain popularity.

Events and Holidays

  • Valentine’s Day: Look for trending gifts and romantic items in January and February.
  • Halloween: Costumes and spooky decorations are hot from September to October.
  • Black Friday/Cyber Monday: Electronics and gadgets dominate in late November.

Leveraging Hashtags and Challenges

Track trending hashtags and challenges related to these seasons. For instance, the hashtag #SummerEssentials can help you find popular summer products. TikTok challenges often involve specific events, creating opportunities to promote related items.

Tools and Strategies

  1. TikTok Creative Center: This tool lists trending products and provides insights into what’s hot right now. Check the Creative Center regularly.
  2. Google Trends: Use it to monitor search trends related to upcoming events.
  3. Influencer Monitoring: Keep an eye on influencers who often promote seasonal products.
Observe seasonal trends

Tracking Metrics

Measure the engagement, views, and shares of seasonal content to gauge interest. High engagement usually indicates a trending product. Regularly check metrics during peak seasons to stay updated.

By paying attention to seasonal trends and events, you can better anticipate what products will be in demand and make more informed stocking decisions.

9. Following TikTok Creator Marketplace Trends

The TikTok Creator Marketplace is a powerful tool for discovering trending products. By monitoring this area, you can identify product trends that are gaining traction among audiences. 

The Creator Marketplace allows you to connect with influencers who specialize in promoting products, giving you valuable insights into what’s popular.

Steps to Follow

  1. Join the Marketplace: Apply to join the TikTok Creator Marketplace. This allows you to see collaborations between brands and influencers and gives you early access to trending products.
  2. Connect with Influencers: Look for influencers with a strong following who frequently collaborate on product promotions. Influencers with at least 100k followers are often a good indication of popular trends.
  3. Monitor Engagement Metrics: Track metrics like views, likes, and shares on influencer posts. High engagement rates typically signal that a product is gaining popularity.

Characteristics of Trending Products

  • High Visibility: Products often featured in popular videos or by multiple influencers.
  • High Engagement: Posts with strong interaction metrics.
  • Relevant Categories: Focus on categories that are prevailing in the market, like beauty, tech gadgets, or fitness.

Useful Tips

  • Regularly check the Trending Products on TikTok page.
  • Use tools and resources within the marketplace to track performance data and identify potential trending products.
  • Always look for verified data and official resources for the most accurate trends.

5 Examples of TikTok Winning Products

Popular products on TikTok achieve success due to their unique appeal, viral potential, and ease of sharing. By examining five trending products, we’ll understand why each has captured the attention of TikTok users.

1. Fidget Toys (Toys)

Fidget toys

Fidget toys have emerged as a significant trend on TikTok, capturing the interest of many due to their unique shapes and stress-relieving qualities. 

These toys, often colorful and designed to be manipulated with your hands, offer a fun way to stay occupied. Notable items in this category include pop-it fidget toys and fidget spinners.

The appeal lies in their tactile satisfaction and the sensory engagement they offer. Videos of people playing with these toys generate high views and interactions due to their captivating visuals. 

Hashtags like #fidgettoys drive significant engagement, leading to more sales and interest.

2. Skincare Fridges (Beauty)

Skincare fridges have become popular among beauty enthusiasts on TikTok. These tiny refrigerators keep beauty products cool, extending their shelf life and enhancing the soothing effects when applied to the skin. 

They have become essential for skincare routines, demonstrating a blend of luxury and practicality.

The success of skincare fridges can be attributed to their appealing design and functionality. Influencers often showcase these products in their daily routines, driving consumer interest and sales. 

TikTok’s #skincarefridge hashtag showcases various models and the benefits of chilled skincare products, making them a sought-after item in the beauty community.

3. Mini Projectors (Tech)

Mini projectors have gained attention as versatile and convenient tech gadgets. TikTok users appreciate these compact devices for their ability to transform any space into a personal theater. 

Whether for movie nights or presentations, mini projectors are both useful and entertaining.

The portability and ease of use make these projectors appealing. Videos demonstrating setup and use in creative settings, like outdoor screenings or bedroom ceilings, often go viral. 

These demonstrations drive high engagement and curiosity, aiding in their popularity.

Mini projectors

4. Air Fryers (Food)

Air fryers have become a must-have kitchen gadget, especially on platforms like TikTok. These appliances provide a healthier alternative to traditional frying methods, using minimal oil while delivering crispy, delicious food. 

Air fryers cater to both health-conscious individuals and food enthusiasts looking for easy, quick cooking solutions.

Their success is partly due to the endless recipe possibilities they offer. TikTok users regularly share popular recipes, cooking hacks, and product reviews under hashtags like #airfryerrecipes, leading to widespread interest and high sales volume. 

The influence of food creators on the platform significantly contributes to the demand and viral status of air fryers.

5. Aesthetic LED Lights (Home Decor)

Aesthetic LED lights are a top-selling product in the home decor category on TikTok. They are often used to create mood-enhancing environments in bedrooms, living rooms, and workspaces. 

They come in various colors, are easy to install, and can be controlled remotely.

The visual appeal of LED lights enhances their popularity. Users share creative setups, DIY projects, and room tours that feature these lights, making them visually stunning and desirable. 

FAQs about TikTok Winning Products

Navigating the world of TikTok products can be challenging, especially when it comes to ensuring legitimacy, identifying winning products, understanding sales guidelines, identifying popular categories, and sourcing reliable suppliers.

Are TikTok Products Legit?

Concerns over the legitimacy of TikTok-promoted products are common. 

To verify authenticity, check seller reviews, look for secure payment methods, and examine product ratings. 

Use verified platforms like Minea to monitor TikTok ads and see what reputable sellers are promoting.

What Are Winning Products?

Winning products on TikTok are items that gain rapid popularity and high sales. They often align with trending topics, challenges, or hashtags. 

High engagement rates and positive user feedback are key characteristics. Popular examples include trending fashion items or unique gadgets that capture user interest.

What Products Are Allowed to Sell on TikTok?

TikTok’s commerce guidelines dictate what can and cannot be sold. Generally, items that violate community standards, such as counterfeit goods or hazardous materials, are prohibited. For detailed information, review TikTok’s official commerce policies.

What Product Categories Are Popular on TikTok?

Trending product categories on TikTok often include beauty products, fashion, health and wellness items, and unique household gadgets. 

You can stay updated on current trends and popular hashtags by monitoring TikTok’s Discover page.

Where to Find Suppliers for TikTok Products?

Reliable suppliers can be found on platforms like Alibaba and AliExpress, known for a wide range of products and competitive pricing. 

Additionally, attending industry trade shows provides direct access to reputable manufacturers and the latest product offerings. Networking with other sellers can also yield valuable supplier recommendations.

Final Insights: Capitalizing on TikTok Winning Products

TikTok is not just an entertainment app now. It’s a massive platform that entrepreneurs can use to stay updated with the latest trends and increase their chances of finding winning products.

So if you’ve successfully found a product you’d like to sell on TikTok, congratulations! 

The only thing left now is to connect with a reliable supplier, and for that, NicheDropshipping has got you covered! 

We can fulfill all your sourcing requests at competitive prices, so submit your sourcing request today and one of our agents will be there to guide you.

About the Author

stanley nieh ceo


Over 10 years of experience in foreign trade
Helped 2k+ customers improve their dropshipping businesses

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